5Points1

5Points1 is a public relations and communications agency based in Lyon, France, founded in 2020 by Jean Burdy. With over 15 years of commercial experience followed by 15 years as a Communications Manager—including 25 years within the Pernod Ricard Group—Burdy brings a depth of practical knowledge to the agency. 5Points1 positions itself as an accelerator of brand awareness, offering a 360-degree approach to communications that spans strategy, events, media relations, and digital engagement.

Services and Specialties

The agency's service offering is built around a comprehensive suite of communications capabilities, designed to support businesses at various stages of growth and visibility. While 5Points1 tailors its work to each client, its core services typically include:

• Strategic communication planning and audits
• Brand launches and repositioning
• Media relations and press outreach
• Event organization and management
• Partnership and co-branding development
• Influencer and network relations
• Web strategy and digital communication
• Corporate social responsibility (RSE) engagement

These services are delivered with an emphasis on creativity and a sharp commercial sense, ensuring that communications efforts are not only visible but also aligned with business objectives. 5Points1 also focuses on animating teams, whether through internal incentives or external client and supplier engagement, making it a versatile partner for both internal and external communications.

Who They Help

5Points1 primarily serves businesses and organizations in the Auvergne-Rhône-Alpes region, leveraging a strong local network of partners and contacts. The agency is particularly suited for companies looking to build or strengthen their brand reputation, whether through media visibility, strategic partnerships, or event-based experiences. Given Jean Burdy's background in the spirits industry and large corporate groups, 5Points1 is well-positioned to work with both established brands seeking a refresh and emerging companies needing a structured launch. The agency also supports clients in defining and communicating their values, especially around RSE and purpose-driven messaging, which is increasingly important in today's market.

Approach and Philosophy

The agency's tagline, "Ensemble plus forts" (Together stronger), reflects a collaborative philosophy. 5Points1 does not operate as a one-size-fits-all provider but instead conducts thorough audits to understand each client's unique challenges and opportunities. Jean Burdy's dual background in sales and communications gives the agency a pragmatic edge: strategies are designed to deliver measurable outcomes, not just creative campaigns. The agency emphasizes offering an experience to clients and their audiences, moving beyond traditional PR to create meaningful interactions. This approach is supported by a network of high-quality partners, ensuring that 5Points1 can execute across multiple channels without being limited by in-house capacity.

Location and Credentials

Based at 34 Quai Saint-Vincent in Lyon, France, 5Points1 is deeply rooted in the Auvergne-Rhône-Alpes region. This location provides access to a dynamic business ecosystem, including major corporations, startups, and cultural institutions. The agency's local focus is a key strength, allowing it to offer personalized service and rapid response times. While 5Points1 is a relatively young agency, founded in 2020, its founder's extensive career in communications—particularly within the Pernod Ricard Group—provides a solid foundation of expertise and credibility. The agency is a good fit for companies in Lyon and the surrounding region that need a hands-on, experienced consultant who can manage the full spectrum of communications activities, from strategic planning to execution.

In summary, 5Points1 is a practical choice for businesses in and around Lyon, France, that require a focused, experienced communications partner. Whether you are launching a new brand, redefining your corporate narrative, or seeking to strengthen your media presence, 5Points1 offers the strategic insight and operational capability to help you achieve your goals. The agency's blend of commercial acumen, creative thinking, and local network makes it particularly well-suited for mid-sized companies and organizations that value a direct, results-oriented approach.