ABA Global Marketing
ABA Global Marketing is a public relations agency based in Miami (founded 2016).
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About ABA Global Marketing
Based in Miami, Florida, ABA Global Marketing (formerly known as Anything But Advertising) is a full-service public relations and marketing communications agency that primarily serves clients in the travel, hospitality, and luxury lifestyle sectors. Founded in 2016, the agency works with hotels, resorts, destination marketing organizations, and lifestyle brands that need strategic communications support beyond traditional advertising. ABA Global Marketing positions itself as a partner that can integrate directly with a client's sales and marketing teams, leveraging the team's firsthand experience working for major hospitality brands.
Strategic Approach and Core Philosophy
ABA Global Marketing operates on the principle that effective communications should feel organic rather than overtly promotional. The agency focuses on storytelling and earned media rather than hard-selling advertising tactics. This approach is particularly suited to the travel and hospitality industries, where personal connections and authentic narratives resonate strongly with audiences. The team emphasizes creating content that can be amplified through earned and social media channels, striking a balance between digital convenience and genuine human engagement. For clients in Miami and across the United States, this means campaigns that prioritize community engagement and thought leadership over traditional paid media.
Services and Specialties
The agency offers a comprehensive range of services designed to support clients through every stage of their communications strategy. From crisis management to influencer marketing, ABA Global Marketing provides integrated support that covers both digital and traditional channels. Their service offerings include:
- Public relations and media relations
- Social media strategy and management
- Influencer marketing and brand collaborations
- Crisis communications and reputation management
- Media training and storytelling development
- Content creation and personalized content strategies
- Website development and SEO
- Email marketing and paid advertising campaigns
- Media monitoring and analytics reporting
- Event planning and community engagement
- Target audience segmentation and market research
- Destination marketing and luxury travel campaigns
These services are designed to be ROI-focused, with an emphasis on measurable outcomes such as media coverage, social engagement, and direct bookings. ABA Global Marketing also offers media buying and paid advertising when needed, though their primary focus remains on earned and owned media strategies.
Location and Client Fit
Operating from its headquarters in Miami, Florida (33180), ABA Global Marketing serves clients throughout the United States and internationally. The agency's Miami location provides a strategic base for engaging with travel and hospitality clients, given the city's status as a major tourism and business hub. ABA Global Marketing is particularly well-suited for mid-sized to large hospitality brands, luxury lifestyle companies, and destination marketing organizations that are looking for a hands-on, integrated communications partner. The agency is a strong fit for clients who value authentic storytelling over aggressive advertising and who need a team with deep industry experience. Startups in the travel space may also benefit from the agency's ability to quickly step into a strategic role, though the focus on established hospitality brands suggests a preference for more mature clients. Overall, ABA Global Marketing is a solid choice for any travel or lifestyle brand seeking a Miami-based agency with a proven track record in earned media and community building.
Key facts
- Team size: 1-10 employees
- Headquarters: Miami, Florida, United States, 33180
- Address: Miami Florida United States 33180
- SIC codes: 7389
Keywords & focus
Topics and areas ABA Global Marketing works with.
- public relations
- marketing communications
- events
- crisis communications
- social media
- public relations & communications services
- website & seo
- influencer marketing
- personalized content
- community engagement
- target audience segmentation
- media monitoring
- digital marketing
- brand collaboration
- crisis management
- email marketing
- media training
- storytelling
- thought leadership
- luxury travel
- community building
- media analytics
- social media management
- reporting & analytics
- media buying
- paid advertising
- roi-focused campaigns
- travel & hospitality
- social media strategy
- destination marketing
- +31 more
Technologies
Rackspace MailGun, Outlook, Squarespace ECommerce, Typekit, Mobile Friendly, Domo, Sisense, KNIME
Industries served by ABA Global Marketing
ABA Global Marketing works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in Miami, here are other public relations agencies in the same city you can compare.
Frequently asked questions about ABA Global Marketing
Common questions and answers about ABA Global Marketing, their services, location, and how to work with them.
- Where is ABA Global Marketing located?
- ABA Global Marketing is headquartered in Miami.
- What services does ABA Global Marketing offer?
- ABA Global Marketing offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does ABA Global Marketing serve?
- ABA Global Marketing serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is ABA Global Marketing a verified PR agency?
- ABA Global Marketing is listed on Online PR. Verification status is shown on their profile.
- How can I contact ABA Global Marketing?
- You can visit their website at http://www.anythingbutadvertising.com
- How many reviews does ABA Global Marketing have?
- ABA Global Marketing has 0 client reviews with an average rating of 0.0 out of 5.
- When was ABA Global Marketing founded?
- ABA Global Marketing was founded in 2016.
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