ação integrada

Ação Integrada is a communications agency based in Curitiba, Brazil, that specializes in internal communication and endomarketing. Founded in 1995, the firm has built a reputation for helping organizations improve how they connect with their own employees. The agency’s core focus is on designing and implementing strategies that make internal messaging more effective, measurable, and aligned with business goals. While many PR agencies concentrate on external audiences, ação integrada dedicates itself to the often-overlooked discipline of internal communications, treating employees as a key stakeholder group that requires thoughtful, strategic engagement.

Services and Specialties

Ação Integrada’s service offering is centered on internal communication channels, endomarketing campaigns, and the evaluation of communication effectiveness. The agency works with companies to develop communication plans that foster transparency, alignment, and employee engagement. Their approach typically includes auditing existing internal communication practices, designing channel strategies (such as intranets, newsletters, and digital boards), and creating campaigns that reinforce corporate culture and values. A key area of expertise is "liderança comunicadora" (communicative leadership), which involves training managers to become better communicators within their teams. The agency also places strong emphasis on assessment and measurement, helping clients track the impact of their internal communication initiatives through metrics and feedback loops. Based on their stated keywords, their likely specialties include:

• Internal communication strategy and planning
• Endomarketing (internal marketing) campaigns
• Communication channel management (intranet, newsletters, apps)
• Leadership communication training and coaching
• Communication audit and diagnosis
• Evaluation and measurement of internal communication
• Change communication support
• Employee engagement programs

Approach and Philosophy

The agency describes its work as driven by "passion and intelligence," with a constant aim to promote transformation in business through internal communication. This suggests a consultative, results-oriented approach rather than a purely creative one. Ação integrada likely begins client engagements with a diagnostic phase, assessing current communication flows, employee sentiment, and organizational culture. From there, they develop tailored strategies that might include everything from redesigning the internal newsletter to launching a full-scale endomarketing campaign around a new company initiative. Their focus on measurement indicates a data-informed mindset, helping clients justify investments in internal communication by linking them to business outcomes like productivity, retention, and culture. The agency’s longevity—operating since 1995—speaks to its ability to adapt and deliver consistent value in a field that has evolved significantly with digital tools and remote work.

Location and Credentials

Headquartered at 1488 Rua Visconde do Rio Branco in Curitiba, the capital of the state of Paraná, Brazil, ação integrada is well-positioned to serve clients across the country. Curitiba is a major business hub in southern Brazil, home to a diverse range of industries including manufacturing, retail, services, and technology. The agency’s deep roots in the local market give it an understanding of the cultural and business nuances that influence internal communication in Brazilian organizations. While their core expertise is internal communication, their location in a vibrant economic center allows them to work with companies of various sizes and sectors. Over nearly three decades, ação integrada has likely built a portfolio of long-term client relationships, which is common in the internal communication space where trust and continuity matter greatly.

Ação integrada is a strong fit for organizations that recognize the value of internal communication but need expert guidance to move beyond basic newsletters and town halls. Companies undergoing change—such as mergers, restructuring, or digital transformation—would benefit from their change communication services. Similarly, businesses that want to improve employee engagement, strengthen leadership communication, or simply make their internal channels more effective would find value in the agency’s specialized approach. Because the firm focuses exclusively on internal communication and endomarketing, it is particularly well-suited for mid-sized to large companies in Brazil that are ready to treat employee communication as a strategic function rather than an afterthought. With its base in Curitiba and decades of experience, ação integrada offers a focused, measurement-driven alternative to generalist PR agencies.