ACI FAAC

ACI FAAC (Assessoria de Comunicação e Imprensa da Faculdade de Arquitetura, Artes, Comunicação e Design) is a university-based communications office located in Bauru, Brazil. Founded in 2009, it serves as the primary public relations and communications channel for the FAAC campus of São Paulo State University (Unesp). Unlike typical PR agencies, ACI FAAC is staffed entirely by students from the institution, offering hands-on experience while handling real communications needs for the faculty.

Services and Capabilities

ACI FAAC provides a focused set of public relations and communications services tailored to the academic environment. Its core offerings include media relations, press release distribution, event coverage, and digital communications. The agency maintains the official FAAC website and manages social media channels to keep students, faculty, and the broader community informed. It also coordinates guided campus visits and sends press releases about student activities to local newspapers and media outlets in Bauru. While the agency's scope is primarily internal and local, its student team develops skills in strategic communications, content creation, and media outreach.

• Press release writing and distribution
• Event coverage and reporting
• Website and social media management
• Media relations for local journalism
• Guided campus visit coordination
• Internal communications for students and staff

Who They Help

ACI FAAC primarily serves the FAAC campus community, including students, professors, and administrative staff. It also acts as a liaison to the general public in Bauru and the surrounding region of São Paulo state. The agency's work supports the faculty's mission to disseminate information about academic events, research projects, and student achievements. By focusing on local media and digital platforms, ACI FAAC ensures that the campus stays connected with its audience, both inside and outside the university. For students, the agency provides a unique learning opportunity in applied communications, blending theory with real-world practice.

Approach and Philosophy

The agency's approach is rooted in education and community engagement. As part of a public university, ACI FAAC emphasizes transparency, accessibility, and service to the public good. Its student-led model fosters creativity and fresh perspectives, while faculty supervision ensures professional standards. The team prioritizes clear, timely communication, whether through press releases to Bauru newspapers or updates on social media. This hands-on environment prepares students for careers in public relations and communications, making ACI FAAC both a service provider and a training ground for future professionals.

Location and Credentials

Based at 14 Avenida Eng. Luiz Edmundo Carrijo Coube in Bauru, São Paulo, Brazil, ACI FAAC operates within the FAAC campus of Unesp. Bauru is a key city in the interior of São Paulo state, known for its educational institutions and growing economy. Since its founding in 2009, ACI FAAC has been the only faculty within Unesp to have a communications office staffed entirely by students. This distinction highlights the agency's unique role in bridging academic learning with professional practice. The agency's work has contributed to the visibility of FAAC's programs and events, supporting the university's broader mission of public education and community outreach.

ACI FAAC is a good fit for anyone seeking communications support within the FAAC campus or looking to connect with the academic community in Bauru. While it is not a traditional PR agency for external clients, it offers valuable services for internal stakeholders and local media. For students interested in public relations and communications, the agency provides an excellent opportunity to gain practical experience in a real-world setting. Its focus on education, community, and hands-on learning makes it a distinctive part of the communications landscape in Brazil.