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Acumen

Acumen is a public relations agency based in Auckland (founded 1980).

Auckland Founded 1980 51-200 employees

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About Acumen

Acumen is a specialist corporate and marketing PR and communications agency based in New Zealand, with offices in Auckland and Wellington. As a trust-owned entity, Acumen fosters an entrepreneurial spirit among its employees, who are discretionary beneficiaries. With over 45 years of experience, the agency focuses on evolving, promoting, and protecting brands and reputations through a blend of human insight and AI technology. The company offers services in three main areas: Government Relations, Marketing & Communications, and Media. In Government Relations, Acumen helps organizations and government entities collaborate effectively through policy analysis, advocacy, and briefings. Their Marketing & Communications services aim to enhance brand loyalty and sales through creative content, promotions, and social media management. In the Media sector, Acumen develops integrated strategies, manages media relations, and provides training and crisis communication support. The agency emphasizes the importance of human judgment and relationships while leveraging AI as a tool to achieve successful outcomes.

Key facts

  • Team size: 51-200 employees
  • Headquarters: 41 Shortland St, Auckland, Auckland, New Zealand, 1010
  • Address: 41 Shortland St , Auckland Auckland New Zealand 1010
  • Annual revenue: 15000
  • SIC codes: 7389

Keywords & focus

Topics and areas Acumen works with.

  • corporate communication
  • digital strategy & communications
  • business advice
  • brand marketing
  • design
  • change management
  • social media content & marketing
  • pr media
  • risk reputation management
  • government relations
  • marketing communication
  • media analysis reporting
  • csr programmes
  • public relations & communications services
  • sustainability reporting
  • public sector engagement
  • advocacy and policy influence
  • digital health storytelling
  • ai-reflexive consultancy
  • policy analysis
  • public relations and communications
  • public relations agencies
  • risk assessment
  • content creation
  • risk management
  • branding
  • issues and crisis management
  • media training
  • real-time crisis response
  • trust building
  • +36 more

Technologies

Cloudflare DNS, DynECT, Outlook, Microsoft Office 365, CloudFlare Hosting, Amazon SES, Slack, Mobile Friendly

Industries served by Acumen

Acumen works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about Acumen

Common questions and answers about Acumen, their services, location, and how to work with them.

Where is Acumen located?
Acumen is headquartered in Auckland.
What services does Acumen offer?
Acumen offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Acumen serve?
Acumen serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Acumen a verified PR agency?
Acumen is listed on Online PR. Verification status is shown on their profile.
How can I contact Acumen?
You can visit their website at http://www.acumennz.com
How many reviews does Acumen have?
Acumen has 0 client reviews with an average rating of 0.0 out of 5.
When was Acumen founded?
Acumen was founded in 1980.

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