AFRICATELLING

AFRICATELLING is a public relations and communications agency based in Casablanca, Morocco, founded in 2018. The firm serves a diverse range of clients including startups, corporations, and cultural organizations, with a particular focus on those operating within or engaging with African markets. AFRICATELLING positions itself at the intersection of corporate communications, digital innovation, and collective intelligence, helping clients navigate the evolving landscape of influence and brand storytelling.

Strategic Approach and Core Philosophy

At its core, AFRICATELLING operates as a think tank that blends traditional PR with modern digital strategies. The agency emphasizes "collective corporate intelligence" and "collaboration" as foundational principles, working through task forces and collaborative projects to deliver integrated communications solutions. Rather than relying on a one-size-fits-all model, AFRICATELLING tailors its approach to each client's specific context, leveraging networking and strategic watch to stay ahead of market trends. The agency's philosophy is rooted in humanism and trust, aiming to build long-term relationships with clients and stakeholders across Africa and beyond.

Services and Specialties

AFRICATELLING offers a comprehensive suite of public relations and communications services, with a strong emphasis on digital and event-based strategies. Based on the agency's focus areas and keywords, typical services include:

• Public relations & communications strategy development
• Corporate events planning and management
• Influence marketing and social selling campaigns
• Social media management, particularly on LinkedIn and other platforms
• Strategic watch and competitive intelligence
• Digital content creation and storytelling
• Corporate communication for businesses and institutions
• Think tank facilitation and collaborative project management
• Internet of things (IoT) and technology communications
• Cultural and "Culture 30" initiatives

The agency's expertise in influence marketing and social selling makes it particularly valuable for clients looking to build authority and engagement on professional networks like LinkedIn. AFRICATELLING also specializes in corporate events that foster networking and collaboration, aligning with its think tank ethos.

Location and Market Focus

Headquartered at Boulevard de Bourgogne in the Casablanca-Settat region of Morocco, AFRICATELLING is strategically positioned to serve clients across North Africa and the broader African continent. The agency's name itself reflects a commitment to African narratives and storytelling, helping organizations communicate effectively within and about the region. Casablanca, as Morocco's economic hub, provides a strong base for the agency to connect with corporate clients, while its digital capabilities allow it to operate globally. AFRICATELLING's work often involves bridging local insights with international best practices, making it a suitable partner for companies entering or expanding in African markets.

AFRICATELLING is best suited for organizations that value a collaborative, intelligence-driven approach to communications. Startups, mid-size enterprises, and nonprofits with a focus on innovation, technology, or African market development will find the agency's mix of PR, events, and digital expertise particularly useful. The firm's emphasis on trust and humanism also makes it a good fit for clients seeking a long-term partner rather than a transactional service provider. Whether launching a new product, managing a corporate reputation, or building a community around a cause, AFRICATELLING offers the strategic depth and local knowledge needed to achieve meaningful results.