Agence Arène

Founded in 2009, Agence Arène emerged as an independent communications agency in Rennes, France, driven by a desire to offer tailored public relations support to a wide range of businesses. The agency was rebranded in 2023, marking a new chapter under the leadership of Marie Fillâtre. With a small but agile team of 3 to 5 employees, Agence Arène has built a steady reputation over 15 years, achieving notable growth—reaching €410k in revenue by 2023. The agency’s focus remains on delivering practical, results-oriented communication strategies without the overhead of larger firms.

Core Focus and Expertise

Agence Arène specializes in media relations, digital influence, and comprehensive communication strategies. Based in Rennes, the agency serves clients across France, leveraging local market knowledge while maintaining national reach. Their approach is hands-on: they issue around 250 press releases annually for a diverse portfolio of 250 clients. This volume reflects a commitment to consistent media engagement, helping businesses maintain visibility in competitive sectors. The agency’s work spans industries including real estate, food, automotive, energy, insurance, tourism, industry, and technology. Notable clients such as Midas, EDF, and Groupama Loire Bretagne demonstrate their ability to handle both consumer-facing and B2B communications.

Services Offered

Agence Arène provides a range of public relations and communications services tailored to client needs. While the agency’s core offerings are centered on media relations and digital influence, their expertise likely extends to supporting businesses in building and protecting their reputation. Based on their industry focus and client portfolio, typical services include:

• Media relations and press release distribution
• Digital influence strategies and social media management
• Media training for executives and spokespeople
• Public relations support for product launches and events
• Crisis communication planning and execution
• Content creation for corporate communications

These services are designed to be flexible, allowing Agence Arène to adapt to the specific goals of each client, whether they need ongoing PR support or project-based campaigns.

Who Benefits from Their Work

Agence Arène is well-suited for mid-sized companies and regional businesses in France that require consistent, professional PR support without the scale of a large agency. Their experience with a diverse client base—from automotive to energy and tourism—makes them a practical choice for organizations looking to enhance their media presence or navigate digital influence. The agency’s team size allows for direct, personalized service, which is often valued by clients who want a close working relationship. For businesses in Rennes and beyond, Agence Arène offers a reliable partner for managing public relations in a fast-changing media landscape.