Agence d'attractivité de la Haute-Marne
Agence d'attractivité de la Haute-Marne is a public relations agency based in Chaumont (founded 2023).
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About Agence d'attractivité de la Haute-Marne
Based in Chaumont, France, within the historic region of Alsace-Champagne-Ardenne-Lorraine, the Agence d'attractivité de la Haute-Marne operates in a unique market context. The Haute-Marne department, known for its rural landscapes, nature parks, and heritage sites, faces the dual challenge of promoting itself to visitors while also attracting new residents and businesses. Established in April 2023, this public local company was created to address these needs in a coordinated manner, combining public sector oversight with private sector efficiency. With 36 staff members and support from 16 public shareholders, including local councils and communities, the agency is a relatively new but focused player in the region's development landscape.
Core Mission and Strategic Focus
The Agence d'attractivité de la Haute-Marne is not a traditional PR agency in the corporate sense. Instead, it functions as a territorial marketing and development organization. Its primary mission is to enhance the appeal of the Haute-Marne department across three key pillars: tourism, residential attractiveness, and economic dynamism. The agency works to promote local tourism services, such as accommodation, gastronomy, and outdoor recreation, while also supporting initiatives to bring new residents and talents to the area. A flagship program is the Pack Tourisme, which offers visibility and promotional support for tourism partners, networking opportunities, and access to market data. This approach reflects a broader strategy of regional promotion that blends destination marketing with community and economic development.
Services and Specialties
Given the agency's focus on territorial attractiveness, its services are tailored to the specific needs of the Haute-Marne region. While the agency does not list a formal service menu, its activities can be inferred from its mission and keywords. Likely capabilities include:
- Destination promotion and tourism marketing, including city guides and local attraction campaigns
- Event organization for cultural events, local cuisine festivals, and nature activities
- Visitor information services, including accommodation and outdoor recreation guidance
- Support for local artisans and local products through promotional initiatives
- Residential and talent attraction programs, including relocation assistance and job matching
- Economic development support, including partnerships with enterprises and institutions
- Market research and data analysis for tourism and development planning
Client Base and Impact
The Agence d'attractivité de la Haute-Marne primarily serves B2C audiences—tourists, potential residents, and local businesses—as well as public sector partners. Its clients include tourism operators, accommodation providers, and local artisans, alongside the 16 public shareholders that fund its operations. The agency has already demonstrated tangible results: it facilitated the installation of 80 new residents and established around 30 partnerships with various enterprises and institutions. This is particularly significant given that the region faces 1,700 job openings, highlighting the agency's role in addressing local recruitment needs. By combining tourism promotion with residential and economic development, the agency offers a comprehensive approach to regional growth that goes beyond traditional PR.
Who Should Work with This Agency
The Agence d'attractivité de la Haute-Marne is an ideal partner for tourism operators, local businesses, and regional authorities looking to boost the visibility of the Haute-Marne department. It is particularly suited for those in the nature tourism, outdoor recreation, and cultural events sectors, as well as for local artisans and producers of gastronomy and local products. The agency's focus on residential attraction also makes it a good fit for companies or organizations seeking to recruit talent in the region. While not a conventional PR agency, its unique model offers a specialized service for anyone invested in the development and promotion of this part of France.
Key facts
- Team size: 11-50 employees
- Headquarters: Chaumont, Alsace-Champagne-Ardenne-Lorraine, France, 52000
- Address: Chaumont Alsace-Champagne-Ardenne-Lorraine France 52000
- SIC codes: 7032
Keywords & focus
Topics and areas Agence d'attractivité de la Haute-Marne works with.
- tourisme
- attractivite
- marketing territorial
- public relations & communications services
- services
- destination promotion
- visitor information
- accommodation services
- nature parks
- rural development
- gastronomy
- cultural events
- tourism
- local products
- local artisans
- tourism services
- local cuisine
- heritage sites
- b2c
- local culture
- event organization
- regional promotion
- local gastronomy
- local attractions
- tourism marketing
- city guides
- tourism promotion
- outdoor recreation
- nature tourism
- nature activities
- +19 more
Technologies
MailJet, SendInBlue, Outlook, Microsoft Office 365, Typekit, Google Tag Manager, Mobile Friendly, Google Font API, Apache, WordPress.org, Nginx, reCAPTCHA, Render, AI
Industries served by Agence d'attractivité de la Haute-Marne
Agence d'attractivité de la Haute-Marne works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Chaumont
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Frequently asked questions about Agence d'attractivité de la Haute-Marne
Common questions and answers about Agence d'attractivité de la Haute-Marne, their services, location, and how to work with them.
- Where is Agence d'attractivité de la Haute-Marne located?
- Agence d'attractivité de la Haute-Marne is headquartered in Chaumont.
- What services does Agence d'attractivité de la Haute-Marne offer?
- Agence d'attractivité de la Haute-Marne offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Agence d'attractivité de la Haute-Marne serve?
- Agence d'attractivité de la Haute-Marne serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Agence d'attractivité de la Haute-Marne a verified PR agency?
- Agence d'attractivité de la Haute-Marne is listed on Online PR. Verification status is shown on their profile.
- How can I contact Agence d'attractivité de la Haute-Marne?
- You can visit their website at http://www.bienvenue-hautemarne.fr
- How many reviews does Agence d'attractivité de la Haute-Marne have?
- Agence d'attractivité de la Haute-Marne has 0 client reviews with an average rating of 0.0 out of 5.
- When was Agence d'attractivité de la Haute-Marne founded?
- Agence d'attractivité de la Haute-Marne was founded in 2023.
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