Agencia Nominis

Agencia Nominis is a public relations and communications agency based in Quito, Ecuador. Founded in 2019, the agency specializes in strategic communication, digital communication, and BTL (below-the-line) marketing. As part of Grupo MC Comunicaciones, which itself is a member of The Worldcom Public Relations Group, Agencia Nominis offers a blend of local expertise and global reach. The agency focuses on helping organizations build and protect their reputation through targeted media relations, influencer marketing, and corporate storytelling.

Services and Specialties

Agencia Nominis provides a comprehensive suite of services designed to address the full spectrum of communication needs. Their approach is rooted in strategic planning, ensuring that every campaign aligns with the client's business objectives. Key service areas include:

• Strategic communication planning and execution
• Media relations and media outreach optimization, including media segmentation and tier classification
• Influencer marketing that emphasizes authentic influencer voices
• Digital marketing and digital reputation protection
• BTL marketing and event logistics
• Corporate reputation management and reputation monitoring
• Crisis management and corporate social responsibility (CSR) promotion
• Brand storytelling and stakeholder engagement
• Sustainability promotion

These services are designed to help clients navigate the complexities of modern communication, from traditional press relations to digital reputation management. The agency's work in media impact segmentation and media tiers classification indicates a data-driven approach to ensuring messages reach the right audiences effectively.

Who They Help

Agencia Nominis works with a diverse range of clients, from local businesses in Quito to international organizations operating in Ecuador. While the agency does not specify particular industries, its service offerings suggest experience with corporations, non-profits, and public sector entities that require sophisticated reputation management and stakeholder engagement. The inclusion of sustainability promotion and CSR indicates a focus on organizations with social or environmental missions, while crisis management and digital reputation protection point to clients in high-stakes or regulated sectors. The agency's membership in The Worldcom Public Relations Group also suggests it can support multinational clients needing coordinated communication across multiple markets.

Approach and Philosophy

The agency's methodology emphasizes strategic alignment and measurable outcomes. By leveraging media segmentation and tier classification, Agencia Nominis ensures that press releases and pitches are tailored to the specific interests of journalists and outlets. Their focus on authentic influencer voices means they prioritize genuine partnerships over transactional endorsements, which can enhance brand credibility. In digital communication, the agency combines SEO-friendly content creation with reputation monitoring to protect and promote clients' online presence. For BTL marketing, they design experiential campaigns that create direct engagement with target audiences, often through events or activations. This integrated approach allows Agencia Nominis to offer end-to-end solutions, from initial strategy development to post-campaign analysis.

Location and Credentials

Headquartered in Quito, Pichincha, Ecuador, Agencia Nominis is well-positioned to serve clients throughout the Andean region. Being part of Grupo MC Comunicaciones provides the agency with access to a broader network of resources and expertise, while its affiliation with The Worldcom Public Relations Group—a global partnership of independent agencies—extends its reach to international markets. This structure allows the agency to combine deep local knowledge with global best practices, making it a versatile partner for organizations seeking to communicate effectively in Ecuador and beyond.

Agencia Nominis is a strong fit for businesses and organizations in need of a strategic communication partner that understands the nuances of the Ecuadorian market. Companies looking to enhance their corporate reputation, manage crises, or launch integrated campaigns that blend traditional and digital tactics will find value in their services. The agency's focus on measurable results and authenticity makes it particularly suitable for brands that prioritize long-term relationship building over short-term visibility.