Alder

Alder is a London-based crisis communications consultancy that focuses on helping organisations navigate periods of uncertainty and reputational risk. Founded in 2010, the firm provides a range of services designed to protect and restore reputations when it matters most. From high-stakes crisis management to proactive preparation, Alder works with clients across sectors including charities, financial services, healthcare, education, and faith organisations. The agency is headquartered at 1 Southwark Bridge Road in London, United Kingdom, and operates as a specialist boutique in the public relations and communications space.

Services and Specialties

Alder's core offering revolves around crisis communications, but the firm also provides related services that help organisations build resilience and manage ongoing reputational challenges. Their expertise includes crisis planning, crisis response services, crisis media handling training, and crisis simulation exercises. They also offer diagnostic reviews, reputation auditing, and culture checks to identify vulnerabilities before they escalate. Below is a summary of their key service areas:

• Crisis communications planning and strategy
• Crisis response services, including media handling and stakeholder management
• Reputation auditing and diagnostic reviews
• Culture audits and board development
• Media training (print and broadcast)
• Bespoke crisis training and simulation exercises
• Press office outsourcing and social media monitoring
• Online reputation management and brand recovery
• Litigation PR and issues management

Who They Help

Alder serves a diverse range of clients, from commercial businesses to non-profit and public sector organisations. Their work with charities and faith organisations reflects a sensitivity to values-driven communications, while their experience in financial services and healthcare demonstrates an ability to handle highly regulated and sensitive environments. The firm also works with educational institutions and B2B companies, offering tailored crisis communications plans that align with each client's specific risks and operational realities. Alder's approach is particularly suited to organisations that face complex stakeholder dynamics or operate in sectors where public trust is paramount.

Approach and Philosophy

The firm's methodology is grounded in preparation and discretion. Alder emphasises the importance of diagnostic reviews and reputation audits as foundational steps in any crisis strategy. By identifying potential vulnerabilities early, they help clients build crisis communications manuals and conduct simulation exercises that reduce the likelihood of reputational damage. Their crisis media training is designed to equip spokespeople with the skills needed to handle press inquiries effectively, whether in print or broadcast settings. When crises do occur, Alder provides hands-on support, including media monitoring, communications drafting, and outsourced press office functions. The firm's focus on professional development and board development also indicates a commitment to long-term client resilience, not just short-term crisis management.

Location and Credentials

Based in London, United Kingdom, Alder operates from its headquarters at 1 Southwark Bridge Road, placing it in the heart of the city's professional services district. This location allows the firm to serve a wide range of UK-based clients while also handling international crisis situations. Since its founding in 2010, Alder has built a reputation as a discreet and effective partner for organisations facing reputational challenges. Their team brings expertise in crisis communications, media relations, and strategic advice, making them a practical choice for businesses and institutions that need reliable support during uncertain times.

Alder is a good fit for organisations that require specialised crisis communications expertise without the overhead of a large agency. Their focus on preparation, training, and diagnostic work makes them particularly valuable for businesses that want to be proactive about reputation management. Charities, financial services firms, healthcare providers, and faith organisations will find their tailored approach especially relevant. For those seeking a London-based crisis communications partner with a track record of handling high-stakes situations, Alder offers a solid combination of experience and personal service.