Alessia Di Raimondo | MICE, Travel & More

Alessia Di Raimondo | MICE, Travel & More is a specialist public relations and communications agency based in Catania, Italy, that distinguishes itself through a sharp focus on the meetings, incentives, conferences, and exhibitions (MICE) sector, alongside travel and destination marketing. Founded in 2019, the agency operates from the heart of Sicily, leveraging its strategic Mediterranean location to serve clients in the tourism and events industries. Rather than offering a broad suite of general PR services, this agency has built its reputation on deep expertise in niche areas such as digital PR, B2B influencer marketing, and MICE content creation, making it a targeted partner for hotels, convention bureaus, and tourism boards.

Specialist Expertise in MICE and Destination Marketing

Alessia Di Raimondo | MICE, Travel & More focuses on transforming places into desirable destinations. The agency’s core strength lies in its ability to craft compelling narratives for territories, hotels, and event venues, using unconventional communication channels to differentiate them in a competitive market. This is particularly relevant for clients in the meeting and tourism industry who seek to move beyond traditional advertising. By combining destination marketing with digital PR, the agency helps clients build brand awareness and attract business travelers and event organizers. Its approach is hands-on and collaborative, treating each project as a partnership to write a new chapter for the client’s story.

How They Apply Their Skills

The agency applies its expertise through a combination of strategic advisory and creative execution. For MICE sales management, Alessia Di Raimondo | MICE, Travel & More works directly with venues and destinations to identify and secure business opportunities, positioning them as attractive choices for corporate events and incentive trips. In destination marketing, the agency develops integrated campaigns that highlight a location’s unique attributes, often using B2B influencer marketing to reach decision-makers in the travel and events industry. Additionally, the agency offers public speaking and training services, sharing insights on MICE trends and digital PR strategies. This educational component helps clients build internal capabilities while benefiting from the agency’s specialized knowledge.

Services Offered

• Digital PR for the tourism and events industry
• MICE sales management and advisory
• Content creation focused on MICE and travel
• B2B influencer marketing campaigns
• Destination marketing and management projects
• Public speaking and professional training
• MICE and business travel consulting

Who They Work With

Alessia Di Raimondo | MICE, Travel & More is best suited for clients in the tourism and meetings sector who value a boutique, relationship-driven approach. This includes regional tourism boards in Sicily and beyond, independent hotels and hotel groups, convention centers, and event venues looking to increase their MICE business. The agency is also a strong fit for DMOs (destination management organizations) and local governments aiming to elevate their destination’s profile through digital and influencer strategies. Because of its focused expertise, the agency is ideal for organizations that need a partner who understands the nuances of the MICE industry and can deliver targeted, results-oriented communications without a one-size-fits-all approach. Based in Catania, Italy, the agency brings a local perspective with international reach, making it a valuable resource for both Italian and global clients seeking to expand in the Mediterranean market.