Alice Public Relations

Alice Public Relations is a Dublin-based agency that specializes in communications campaigns for organizations working toward progressive societal change. Founded in 2015 by CEO Martina Quinn, the agency has built a strong reputation for its work in public policy advocacy, social advocacy, and environmental campaigns. With a focus on promoting the public good, Alice Public Relations offers a range of services tailored to public-sector bodies, semi-state companies, charities, and activist groups.

Services and Specialties

The agency provides comprehensive public relations and communications services that emphasize strategic impact. Its core offerings include media relations, crisis communications, and media training, which help clients navigate complex public narratives. Alice Public Relations also excels in digital communications, including online communications, social media management, blogging, and online marketing. The agency’s copywriting and creative campaigns are designed to engage audiences effectively, while its event management and stakeholder engagement capabilities ensure that campaigns reach key influencers and communities. Additionally, Alice Public Relations offers campaign polling, public affairs, and issue advocacy, making it a versatile partner for organizations seeking to drive social change. The agency’s services are particularly suited for campaigns focused on migrant rights, climate justice, gender equality, and LGBTQ+ rights.

Who They Help

Alice Public Relations primarily supports organizations that are dedicated to the public good. This includes public-sector bodies, semi-state companies, charities, and activist groups working on issues such as social advocacy, environmental campaigns, and public policy reform. The agency has been instrumental in key Irish societal shifts, including the Gender Pay Gap Information Act and the campaign to repeal the eighth amendment for abortion legalization. Its work often involves community engagement, activist capacity building, and public interest campaigns, making it a trusted partner for nonprofits and advocacy organizations. Alice Public Relations also collaborates with groups focused on climate justice campaigns and health advocacy, leveraging its expertise to create measurable outcomes.

Approach and Methodology

Alice Public Relations employs a proprietary CHANGE methodology to structure its campaigns. This framework includes six stages: Context, Hopes and Aims, Audiences, Narrative, Gameplan, and Evaluation. By starting with a deep understanding of the context and defining clear objectives, the agency ensures that each campaign is strategically aligned with the client’s mission. The methodology emphasizes audience analysis and narrative development, which are critical for public engagement and stakeholder buy-in. The gameplan phase focuses on tactical execution, from media relations to event management, while the evaluation stage measures impact through campaign polling and other metrics. This systematic approach allows Alice Public Relations to deliver results that are both meaningful and measurable, particularly in the areas of social change and public policy advocacy.

Location and Credentials

Headquartered at 10 Fortescue Lane in Dublin, Ireland, Alice Public Relations also maintains an office in Belfast, extending its reach across the island. The agency celebrated its 10-year anniversary in 2025, marking a decade of impactful work in Irish society. Alice Public Relations has received multiple awards recognizing its contributions to climate action, gender equality, health advocacy, and LGBTQ+ rights. Its team is experienced in managing complex campaigns that require sensitivity, strategic thinking, and a commitment to progressive values. For organizations based in Dublin or elsewhere in Ireland, the agency offers localized expertise combined with a deep understanding of national policy landscapes.

Who Alice Public Relations Is a Good Fit For

Alice Public Relations is an excellent choice for non-profit organizations, activist groups, and public-sector bodies that are focused on progressive societal change. Its expertise in issue advocacy, campaign management, and public engagement makes it particularly suited for groups working on environmental, social justice, or public policy campaigns. Charities and semi-state companies seeking to enhance their media relations or stakeholder engagement will also benefit from the agency’s structured approach. While Alice Public Relations is ideal for organizations in Ireland, its proven track record in national campaigns makes it a valuable partner for any group looking to drive meaningful social impact through strategic communications.