AMARO Agency

Based in Bogota, Colombia, AMARO Agency is a public relations and communications firm that entered the market in 2024, drawing on a deep well of experience in environmental and sustainability communications. Operating from the capital's Cundinamarca region, the agency brings together over 14 years of professional expertise, particularly through the career of its CEO, Ana María Rocha. Her background includes leadership roles in the communication and press offices of major Colombian public institutions, such as Cormacarena, National Natural Parks of Colombia, the National Army, and the Ministry of Environment and Sustainable Development. This public sector foundation gives AMARO Agency a distinct understanding of how to navigate complex regulatory and stakeholder environments, especially in the environmental sector.

Core Services and Specialties

AMARO Agency focuses on three interconnected areas: public relations, strategic communications, and event management. While the agency is young, its team brings proven capabilities in brand construction and positioning, particularly within the sustainability and environmental fields. The firm's services are tailored to organizations that need to communicate effectively about climate change, carbon markets, circular economy, and sustainability. Based on the agency's stated expertise and keywords, typical offerings include:

• Strategic communications consulting for environmental and sustainability initiatives
• Public relations and media relations for corporate and institutional clients
• Event organization and coordination for international conferences and summits
• Social media management and digital strategy
• Graphic design for advertising and educational campaigns
• Photography and video production
• Crisis communications and reputation management
• Content creation for sustainability reports and corporate communications

The agency's event management experience is particularly noteworthy. AMARO Agency has coordinated high-profile international events, including the International Congress of Protected Areas of Latin America, the Latin America Climate Summit, the Regional REDD+ and PSA Summit, the Regional Carbon Market Forum in Paramos, and the Earth Day Summit Miami. These events demonstrate a capacity to handle complex logistics for multi-stakeholder gatherings, often involving government officials, NGO representatives, and corporate leaders.

Client Focus and Industry Expertise

AMARO Agency primarily serves clients in the environmental and sustainability sectors, including public institutions, multinational corporations, and non-profits. The agency's CEO brings direct experience advising multinational companies in the environmental sector on strategic communications, which translates into practical knowledge of how to bridge the gap between corporate sustainability goals and public perception. The firm's Bogota base positions it well to serve clients across Colombia and Latin America, particularly those involved in climate change mitigation, carbon markets, and renewable energy. The agency's work with public institutions like the Ministry of Environment and National Natural Parks of Colombia also makes it a strong partner for government agencies needing to communicate policy initiatives or environmental programs.

Why Choose AMARO Agency

AMARO Agency is a good fit for organizations that require specialized communications support in the environmental and sustainability space. The agency's combination of public sector experience and corporate advisory work makes it particularly suited for clients that need to navigate the intersection of policy, business, and public opinion. Companies involved in carbon markets, circular economy projects, or renewable energy will find the agency's deep understanding of these topics valuable. Similarly, non-profits and international organizations working on climate change or conservation in Latin America may benefit from AMARO Agency's event management and media relations capabilities. The firm is also a practical choice for Colombian institutions that need a local partner with established relationships in the environmental communications ecosystem. While the agency is new as a formal entity, the professional track record of its leadership provides a foundation of credibility and experience that can serve clients from day one.