Amy Hawkins and Generation Strategies

Amy Hawkins and Generation Strategies was founded in 2015 in Concord, Michigan, United States, with a clear purpose: to help organizations communicate more effectively and ensure their messages reach the right audiences. The agency was established by Amy Hawkins, who saw a need for strategic communications support that goes beyond simple press releases or social media posts. From the start, Generation Strategies has focused on blending marketing, content creation, fundraising, media relations, and email outreach into cohesive campaigns. Operating from Concord, the agency serves clients across the United States, offering a hands-on approach that prioritizes clarity and measurable results.

Current Focus and Approach

Today, Amy Hawkins and Generation Strategies continues to operate as a public relations and communications firm that emphasizes practical, audience-centered strategies. The agency’s work is built around the idea that effective communication requires understanding both the message and the medium. Whether it’s crafting compelling narratives for fundraising initiatives or developing targeted email campaigns, Generation Strategies tailors its services to each client’s unique goals. The team in Concord leverages a mix of traditional PR tactics and modern digital tools to amplify client voices. For organizations seeking to build trust and engagement, Generation Strategies offers a steady, reliable partner that focuses on substance over hype.

Services Offered

While the core of Amy Hawkins and Generation Strategies lies in public relations and communications, the agency provides a range of integrated services designed to support the full lifecycle of a campaign. Based on their stated focus areas, typical offerings include:

• Strategic communications planning and messaging development
• Content creation for websites, blogs, newsletters, and social media
• Fundraising communications, including donor appeals and campaign materials
• Media relations, including press releases, media lists, and pitching
• Email marketing and audience segmentation
• Brand storytelling and narrative development
• Crisis communications and reputation management

These services are delivered with an eye toward consistency and impact. The agency in Concord understands that each piece of content—whether a tweet, a fundraising letter, or a press release—must work together to build a coherent brand voice. By integrating these capabilities, Amy Hawkins and Generation Strategies helps clients save time and avoid fragmented messaging.

Who Benefits Most

Amy Hawkins and Generation Strategies is a strong fit for small to mid-sized organizations, nonprofits, and businesses that need professional communications support but may not have an in-house team. The agency’s focus on fundraising communications makes it particularly valuable for charitable organizations, schools, and community groups in the United States that rely on donor engagement. Similarly, companies seeking to improve their media presence or launch new campaigns will find the agency’s practical, results-oriented approach useful. Based in Concord, Michigan, Generation Strategies is also well-positioned to serve clients in the Midwest, though its services are available nationally. For any organization looking to cut through noise and connect authentically with its audience, Amy Hawkins and Generation Strategies offers a thoughtful, experienced partner.