Anti-Clockwise Consulting

Anti-Clockwise Consulting is a boutique public relations and communications agency based in Midrand, South Africa. Founded in 2000, the agency focuses on providing strategic communication services that help clients build and maintain strong relationships with their audiences. With a small core team supported by a network of freelancers and specialist suppliers, Anti-Clockwise Consulting delivers tailored solutions across a range of communication disciplines.

Services and Specialties

Anti-Clockwise Consulting offers a comprehensive suite of services designed to support both internal and external communication needs. The agency’s expertise spans strategic planning, media relations, media training, and writing for both business and consumer audiences. Event management is also available, though it forms a smaller part of the agency’s offering. Key service areas include:

• Communication strategy development
• Media relations and engagement
• Media training
• Business and consumer writing
• Internal communications and resource planning
• Event management (limited scale)

These services are delivered in a flexible manner, allowing the agency to adapt to the specific requirements of each client. Whether it’s crafting a crisis communication plan, drafting press releases, or training executives for media interviews, Anti-Clockwise Consulting aims to provide practical and effective support.

Who They Help

While the agency does not specify particular industries, its services are well-suited for organisations of various sizes that need to improve or manage their public profile. This includes companies in the corporate sector, non-profits, and small to medium enterprises looking for professional communication support without the overhead of a large agency. Anti-Clockwise Consulting works in partnership with clients, focusing on understanding their unique challenges and goals. The agency’s boutique nature means it can offer a more personal and hands-on approach, which is often valued by clients who require close collaboration and direct access to senior consultants.

Approach and Philosophy

Anti-Clockwise Consulting emphasises a partnership-based working model. Rather than imposing a one-size-fits-all strategy, the agency takes time to understand each client’s business, audience, and objectives. This collaborative approach is reflected in their services, which are designed to be integrated and consistent across different communication channels. The agency also places importance on resource planning, ensuring that projects are delivered efficiently and within scope. Being a Level 4 BEE contributor with 100% procurement recognition, Anti-Clockwise Consulting demonstrates a commitment to broad-based black economic empowerment, which is a relevant consideration for many South African businesses seeking to meet transformation goals.

Location and Credentials

Based in Midrand, Gauteng, Anti-Clockwise Consulting is centrally located within South Africa’s economic hub. The agency’s address at 78 Austin Road places it in a convenient position for clients in Johannesburg, Pretoria, and the broader Gauteng region. The agency was founded in 2000, giving it over two decades of experience in the public relations and communications field. Owned and managed by Charlene Carroll, the agency maintains a small, focused team that leverages a network of freelancers and suppliers to scale as needed. This structure allows Anti-Clockwise Consulting to remain agile while still delivering professional results.

Anti-Clockwise Consulting is a good fit for organisations that value a personal, collaborative relationship with their PR agency and require a partner that can handle both strategic planning and day-to-day communication tasks. Its Midrand base and established track record make it a solid choice for South African businesses seeking reliable, locally grounded communications support.