AROUND STUDIO

Founded in 2015 by Mirca Accorsi, AROUND STUDIO emerged from a specific vision: to offer fashion, luxury, and lifestyle brands a more integrated approach to communication and art direction. Based in Milan, Italy, the agency was established to fill a gap in the market for consultancies that could move beyond traditional press office work and into the realm of holistic brand development. Accorsi built the agency around the idea that effective communication requires a deep understanding of a brand's visual identity, cultural context, and commercial objectives, rather than just media placement.

Current Focus and Core Philosophy

Today, AROUND STUDIO operates as a creative communication agency that blends strategic consulting with hands-on production capabilities. The agency's work is centered on fashion, luxury, and lifestyle sectors, two industries where Milan naturally serves as a global hub. AROUND STUDIO positions itself as a partner for brands seeking to refine their visual signature and market positioning. Their approach involves analyzing a brand's current standing, identifying opportunities for growth, and then executing tailored strategies that may involve everything from trend forecasting to event production. The team, composed of creative professionals with backgrounds in styling, design, and communication, works to ensure that every project aligns with the brand's core values while remaining relevant to contemporary market dynamics.

Services and Specialties

AROUND STUDIO offers a comprehensive suite of services that cover the full spectrum of brand communication. Their work often begins with brand strategy and analysis, where they assess market trends and consumer behaviors to inform a brand's direction. From there, they provide creative strategy and art direction for advertising campaigns, seasonal lookbooks, and digital content. The agency is also known for its production capabilities, handling everything from fashion show production to event planning and organization. Below is a summary of their primary service areas:

• Brand strategy and analysis
• Creative communication and art direction
• Trend forecasting and consulting
• Image consultancy for campaigns, lookbooks, and social media
• Styling and visual merchandising
• Content production (photography, video, digital assets)
• Event planning and fashion show production
• Press office services and media planning
• Digital PR and social media management
• Visual signature creation and branding

This breadth of services allows AROUND STUDIO to act as a single point of contact for brands that need cohesive communication strategies. For instance, a luxury goods brand might engage the agency for both the creative development of a seasonal campaign and the subsequent press office outreach to secure editorial coverage. Similarly, a fashion label might work with AROUND STUDIO on trend forecasting for an upcoming collection, followed by the production of a lookbook and the organization of a runway show during Milan Fashion Week.

Ideal Clients and Partnerships

AROUND STUDIO is best suited for fashion, luxury, and lifestyle brands that are looking to strengthen their market presence through tailored, creative communication. The agency serves both established luxury houses and emerging designers who need strategic guidance in building their brand identity. B2B clients, such as fabric mills or luxury materials suppliers, also benefit from AROUND STUDIO's ability to create compelling narratives for trade audiences. Brands that value a hands-on, collaborative approach—where the agency works closely with internal teams to develop and execute strategies—will find AROUND STUDIO to be a natural fit. The agency's location in Milan, Italy, also positions it well for clients who require a partner with deep local knowledge of the Italian fashion and luxury ecosystem, as well as international reach. Whether a brand needs a complete rebranding, a single event, or ongoing press office support, AROUND STUDIO provides the strategic and creative resources to enhance visibility and build a lasting brand image.