Aura Method

Aura Method is a communication strategy consultancy based in Barcelona, Spain, founded in 2023. The firm focuses on public relations and communications, helping brands and organizations define a clear direction and communicate with impact. Operating from the address 211 Carrer de Balmes in the Catalan capital, Aura Method serves a range of clients, from institutions to private enterprises, with a particular emphasis on strategy, branding, and identity.

Core Services and Specialties

Aura Method offers a focused set of services tailored to the public relations and communications sector. These are designed to address the specific needs of organizations seeking to refine their messaging, enhance their brand presence, and navigate change. The agency's service portfolio typically includes:

• Communication plans
• Brand identity development
• Change and transformation support
• Positioning for new projects
• Strategic communication consulting
• Institutional communication strategy

The agency's work often involves helping clients articulate their value proposition, align internal and external communications, and build a cohesive brand identity. Aura Method's approach is particularly suited for organizations undergoing significant changes, such as rebranding, market entry, or organizational restructuring.

Methodology and Approach

Aura Method operates as a boutique consultancy, emphasizing a strategic and collaborative methodology. The firm begins each engagement by understanding the client's core objectives, target audiences, and competitive landscape. From there, they develop tailored communication plans that integrate brand identity, messaging, and tactical execution. The agency's process is iterative, involving regular feedback loops to ensure alignment with client goals. For new projects, Aura Method focuses on positioning—defining how a brand or initiative is perceived in the market. This involves research, stakeholder analysis, and creative development to craft a narrative that resonates. The firm also supports clients through change and transformation, helping them communicate transitions effectively to internal and external audiences. Based in Barcelona, the team leverages local market insights while applying global best practices in public relations and communications.

Location and Market Focus

Headquartered in Barcelona, Spain, at 211 Carrer de Balmes in the city's Eixample district, Aura Method is well-positioned to serve clients across Catalonia and the broader Spanish market. Barcelona's status as a major European business and cultural hub provides the agency with access to a diverse client base, including startups, established corporations, and public institutions. The city's vibrant ecosystem of innovation and creativity aligns with Aura Method's focus on strategy and branding. While the agency's work is primarily regional, its services are scalable to clients with national or international ambitions. The Barcelona location also allows Aura Method to tap into a network of creative professionals and media contacts, enhancing its ability to execute communication campaigns effectively.

Who Aura Method Is a Good Fit For

Aura Method is best suited for organizations that need clarity and direction in their communications. This includes startups launching new products or services, established companies undergoing rebranding or transformation, and public institutions seeking to strengthen their institutional identity. The agency is also a good fit for businesses that value a strategic, consultancy-driven approach over high-volume media relations. Clients who appreciate a collaborative, hands-on partnership will find Aura Method's small-team model appealing. The firm's focus on strategy and identity makes it particularly valuable for organizations looking to differentiate themselves in competitive markets. Whether based in Barcelona, elsewhere in Spain, or abroad, clients seeking a thoughtful, results-oriented communications partner will benefit from working with Aura Method.