Averar

Averar is a Barcelona-based public relations and communications agency that specializes in internal communications and organizational culture. While many PR firms focus on external messaging and media relations, Averar takes a different approach, working primarily with enterprises and organizations that recognize the need to align their internal dynamics with their external ambitions. The agency serves companies undergoing significant change—whether due to mergers, digital transformation, or shifts toward more sustainable and inclusive practices—and helps them build the cultural and communicative foundations necessary for long-term success.

Core Philosophy and Approach

Averar positions itself as an agency of organizational culture, with a strong emphasis on conscious business practices. The firm believes that meaningful change starts from within an organization, and that internal communication is the lever through which that change happens. This philosophy is evident in their work: they don't just produce newsletters or intranet content; they design comprehensive strategies that address how people within an organization connect, collaborate, and align around shared values. Their approach draws on tools such as semiotics, storymining, and coaching to uncover the underlying narratives and cultural patterns that shape an organization's identity. By working with leadership teams and employees alike, Averar helps create environments where change is not imposed but co-created.

Services and Specialties

Averar's service offering is deeply rooted in the intersection of communication, culture, and change management. The agency is particularly known for its expertise in internal communication audits, strategic planning, and the development of style manuals that ensure consistent and inclusive language across an organization. They also deliver training and awareness workshops on topics such as gender perspective in communication, multicultural environments, and inclusive language. Below is a summary of their core service areas:

• Change management and transformation communication
• Internal communication audits and strategic planning
• Organizational culture diagnosis and development
• Storytelling empresarial and storymining
• Coaching and leadership communication
• OKR strategy and implementation support
• Inclusive language and gender perspective communication
• Sustainability transformation communication
• Training and awareness workshops for hybrid teams
• Style manual creation for consistent brand voice

These services are not offered as one-off tactics but as part of a holistic, consultative relationship. Averar works closely with clients to understand their unique context—whether they are a multinational corporation with teams spread across different cultures or a growing company navigating the complexities of hybrid work. The agency's expertise in semiotics and organizational storytelling allows them to decode the subtle signals that influence employee engagement and behavior, making their interventions both data-informed and deeply human.

Location and Market Context

Based in Barcelona, Catalonia, Spain, Averar operates in a city that is increasingly recognized as a hub for innovation and conscious business. Barcelona's vibrant startup ecosystem and its concentration of international companies make it a natural home for an agency focused on cultural transformation and inclusive communication. Averar's work is particularly relevant for organizations in Spain and across Europe that are grappling with the challenges of remote and hybrid work, generational shifts in the workforce, and growing demands for environmental and social responsibility. While the agency's roots are in Barcelona, their consulting and training services are delivered remotely and on-site, allowing them to serve clients across different regions and industries.

Who Averar Is a Good Fit For

Averar is best suited for medium to large enterprises, multinational corporations, and organizations that are serious about aligning their internal culture with their external brand. They are a strong match for companies undergoing structural changes, such as mergers, acquisitions, or reorganizations, as well as those looking to embed sustainability, diversity, and inclusion into their everyday operations. Nonprofits and social enterprises with a strong values-driven mission may also find Averar's approach resonates deeply. However, organizations seeking traditional media relations or crisis communication support may need to look elsewhere, as Averar's focus is squarely on the internal dimension of communication and culture.