Bacchus Agency

Bacchus Agency is an independent, female-founded global creative communications and digital marketing agency headquartered in London, United Kingdom. Founded in 1998 by Charlotte Lurot and Anouschka Menzies, the agency has built a strong reputation over more than 25 years, focusing on brand building for the ultra-high net worth ecosystem. With additional offices in New York, Miami, and the GCC region, Bacchus Agency employs around 130 people worldwide and generates approximately $6 million in annual revenue. The agency offers a comprehensive suite of services that span brand development, creative communications, content creation, campaign development, influencer relations, and digital marketing, with particular strengths in video production, event management, and fashion show production.

Services and Specialties

Bacchus Agency provides a full range of public relations and communications services tailored to luxury and lifestyle sectors. The agency is organized into specialized units, including strategic, creative, and production divisions, allowing it to deliver integrated campaigns from ideation through execution. Key service areas include:

• Brand identity and visual identity development
• Social media management and digital-first campaigns
• Content creation, including video production and brand imaging
• Influencer relations and partnership development
• Event management and fashion week partnerships
• Sponsorship strategy and campaign negotiation
• Cultural informed strategy and social responsibility marketing
• Email marketing and campaign ideation

Bacchus Agency also brings expertise in social activism in marketing and diverse workplace culture, reflecting a modern approach to brand communications. The agency’s capabilities in live event and show production are particularly notable, especially for luxury brands operating in fashion, beauty, travel, wellness, design, and food and drink sectors.

Client Focus and Approach

The agency serves a prestigious roster of clients, including Four Seasons Anguilla, Raffles at The OWO, and Diageo Luxury Group, among others. Bacchus Agency’s approach is rooted in cultural informed strategy, ensuring campaigns resonate with target audiences while aligning with brand values. The agency emphasizes digital-first campaigns and social media campaigns that leverage partnership development and sponsorship strategy to maximize reach. For luxury brands, Bacchus Agency offers specialized services in luxury sector marketing, helping clients navigate the ultra-high net worth ecosystem with tailored brand development and visual identity work. The agency’s team of around 130 professionals brings deep experience in luxury lifestyle, fashion, and beauty, with a track record of producing high-impact events and content that drive engagement.

Location and Credentials

Based in London, United Kingdom, at 1 Colville Mews, London, England, W11 2AR, Bacchus Agency operates as a global creative agency with a strong local presence. The London office serves as the headquarters, while additional offices in New York, Miami, and the GCC region extend the agency’s reach across key markets. With over 25 years of experience, Bacchus Agency has built a diverse workplace culture that values social responsibility marketing and inclusive practices. The agency is well-suited for luxury brands, travel and hospitality companies, wellness and design firms, and fashion and beauty labels seeking a creative agency with deep expertise in public relations and communications services. Bacchus Agency is particularly effective for clients looking for a global creative agency that can handle everything from brand strategy to live event production, with a focus on digital-first campaigns and cultural relevance. The agency’s independent status and female-founded heritage add to its appeal for brands prioritizing diverse perspectives and authentic storytelling.

Bacchus Agency is a strong fit for ultra-high net worth brands and luxury sector companies that require sophisticated communications support across multiple markets. Its integrated approach, combining strategic planning with creative execution and production capabilities, makes it a versatile partner for clients seeking to elevate their brand identity through social media management, content creation, and event management. Whether launching a new product line, staging a fashion week partnership, or developing a social responsibility marketing campaign, Bacchus Agency offers the expertise and global reach needed to succeed in the luxury lifestyle space.