Baker Public Relations

Based in Albany, United States, Baker Public Relations has established itself as a full-service communications and public relations firm serving clients from its headquarters at 350 Northern Blvd in Albany, New York, with an additional office in Pittsburgh, Pennsylvania. Founded in 2007 by Megan Baker, the firm is a New York State Certified Women-Owned Business Enterprise (WBE) and employs around 25 people. As of 2024, the agency has generated $34 million in annual revenue, reflecting steady growth in the competitive PR landscape of the northeastern United States. The Albany market, as the state capital, offers unique opportunities for agencies that can navigate both corporate and government communications, and Baker Public Relations has positioned itself to serve clients across these sectors.

What They Do

Baker Public Relations offers a comprehensive suite of communications services designed to meet the needs of diverse clients. The firm emphasizes a cooperative, client-centered approach, focusing on storytelling and research to deliver tailored communication strategies. Their core capabilities span media relations, crisis communications, event planning, social media and digital marketing, creative services, public affairs, and strategic planning. The agency also provides specialized offerings such as media training, video production, live streaming, podcasting, and virtual press conferences—reflecting an adaptability to modern media environments. Baker Public Relations places a strong emphasis on strategic messaging and reputation management, helping clients navigate complex communications challenges. Their services are designed to be flexible, allowing them to craft tailor-made campaigns for each client rather than applying a one-size-fits-all methodology.

Who They Serve

The firm serves a diverse range of clients across multiple industries, including government, legal services, education, and public affairs. Given their location in Albany—the seat of New York State government—Baker Public Relations has developed particular expertise in public affairs and government communications. They also work with clients in sectors requiring crisis communications and media training, such as legal services and corporate entities. The agency’s client base includes organizations that value strategic planning and community engagement, as well as those needing internal communications support. Baker Public Relations has received industry recognition, including an honorable mention from PR News for Small PR Agency of the Year in 2019, underscoring their ability to deliver results for a varied clientele. Their work often involves media outreach, copywriting, and event management, making them a versatile partner for organizations seeking integrated communications support.

Areas of Expertise

Baker Public Relations brings deep expertise in several key areas that define their practice:

• Media relations and media outreach
• Crisis communications and reputation management
• Strategic planning and strategic messaging
• Public affairs and government relations
• Social media management and digital marketing
• Event planning and event management
• Media training and spokesperson coaching
• Video production, live streaming, and podcasting
• Community engagement and internal communications
• Copywriting and branding
• Consulting and research-driven strategy

These capabilities allow Baker Public Relations to address the full spectrum of communications needs, from day-to-day media relations to high-stakes crisis response. The firm’s focus on storytelling and research ensures that campaigns are grounded in data and tailored to specific audiences. Their experience with virtual press conferences and live streaming also positions them well for clients needing to reach stakeholders in a digital-first world. Baker Public Relations’ expertise in public affairs and government communications is particularly relevant for organizations operating in or around the Albany area, where understanding the local political landscape is essential.

Who They’re a Good Fit For

Baker Public Relations is a strong fit for organizations seeking a mid-sized, woman-owned agency with a proven track record in both corporate and government communications. Clients who value a collaborative, research-driven approach and need support across media relations, crisis management, and strategic planning will find the firm’s capabilities well-aligned. The agency is particularly well-suited for businesses, nonprofits, and government entities in the northeastern United States, especially those requiring public affairs expertise in the Albany market. With a focus on tailor-made campaigns and a comprehensive service offering, Baker Public Relations can serve as a reliable partner for organizations looking to build or protect their reputation through thoughtful, strategic communications.