Bcc:

Bcc: is a Singapore-based public relations and communications agency that works with a diverse range of clients, from startups and tech companies to financial services firms, non-governmental organizations (NGOs), and public service entities. Founded in 2005, the agency focuses on helping organizations—particularly those with a strong commitment to environmental, social, and governance (ESG) goals—build and protect their reputations through strategic storytelling. Bcc: positions itself as a partner for companies that value straightforward, jargon-free communication and are driven to support global sustainability objectives.

Services and Approach

Bcc: offers a comprehensive suite of services designed to move clients away from transactional communications and toward building lasting relationships with key stakeholders. The agency’s core offerings include communications strategy and counsel, ESG planning and roll-out, issues and crisis management, internal and external communications plan development, and media and storytelling training. A notable specialty is crisis planning and management, which is reflected in the agency’s emphasis on helping clients prepare for and navigate challenging situations. Bcc: also provides media training and coaching, equipping executives and teams with the skills to handle interviews and public appearances effectively. The agency’s approach is built on the belief that stories, not just messages, are the most powerful tools for inspiring change and cutting through the noise in today’s crowded media landscape.

Industry Focus and Expertise

Bcc: has developed deep expertise across several key sectors, including technology, e-commerce, fintech, consumer internet, financial services, media and entertainment, and environmental services. The agency also works extensively with NGOs and public service organizations, reflecting a commitment to clients that prioritize social impact. In Singapore, where the agency is headquartered, Bcc: has built a reputation for helping startups and established companies alike navigate the complexities of reputation management in a fast-paced market. The agency’s focus on ESG and CSR (corporate social responsibility) is a distinguishing feature, as it deliberately remains partial to companies actively working toward environmental and social goals. This alignment with sustainability and governance trends makes Bcc: a natural fit for organizations in the renewables and environmental services sectors, as well as for fintech and technology firms that prioritize responsible innovation.

Key Service Areas

• Communications strategy and counsel
• ESG planning and roll-out
• Issues and crisis management
• Internal and external communications planning
• Media training and coaching
• Storytelling training and development
• Reputation management and brand building
• Stakeholder relationship building

Bcc: is particularly well-suited for startups and growing companies in the technology, fintech, and e-commerce spaces that need to establish or strengthen their brand reputation in a competitive environment. The agency’s expertise in crisis management also makes it a valuable partner for organizations in highly regulated industries like financial services, as well as for NGOs and public service entities that require careful handling of sensitive issues. Additionally, Bcc: is a strong choice for companies that are actively pursuing ESG and CSR initiatives and want to communicate their progress authentically. Based in Singapore, the agency is well-positioned to serve clients across the Asia-Pacific region, offering both strategic counsel and hands-on execution. For businesses that value honest, straightforward communication and are committed to making a positive impact, Bcc: provides a focused and experienced partner in reputation management.