BCW Sports
BCW Sports is a public relations agency based in Lausanne (founded 2019).
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About BCW Sports
BCW Sports, based in Lausanne, Switzerland, was established in 2019 as a specialized practice within the broader BCW network, which later merged with Hill & Knowlton to form Burson in 2024. The agency was created to address the growing need for strategic communications support in the sports sector, particularly for organizations involved in bidding for and hosting major international sports events. With its headquarters at 38 Rue du Petit-Chene in Lausanne, a city known as the Olympic capital, BCW Sports is strategically positioned to serve clients at the intersection of sports, entertainment, and global communications.
Current Focus and Capabilities
Today, BCW Sports focuses on enhancing brand reputation through sports and entertainment, leveraging data-driven strategies to support clients across various areas. The agency specializes in sports events strategy development, corporate communications for sports organizations, and crisis management. It also offers services in media relations, speech writing, and sustainability communications. BCW Sports employs proprietary tools like the Innovation Suite and WPP Open to provide insights on partnership impacts and maximize return on investment. The team, led by Global CEO Corey duBrowa and Global Practice Lead Allison Cirullo, emphasizes emotional connections with audiences and global growth in the sports and entertainment sector.
Services and Specialties
BCW Sports provides a comprehensive range of services tailored to the unique needs of sports organizations, event hosts, and related stakeholders. These include:
- Bidding for major international sports events
- Sports events strategy development
- Host city outreach and destination marketing
- Corporate communication and crisis management
- Media relations and speech writing
- Campaigning and sustainability communications
- Copywriting and editing
- International relations and navigating AI regulations
- Sports organization member services communication
- Strategic digital communications and content creation
These services are supported by the agency's global network, with a presence in over 40 markets, allowing BCW Sports to deliver localized expertise while maintaining a cohesive strategy. The agency's focus on data-driven insights helps clients understand partnership impacts and optimize their communications efforts.
Who Benefits from BCW Sports
BCW Sports is particularly well-suited for sports organizations, event hosts, and brands involved in the sports and entertainment ecosystem. The agency serves clients such as adidas, Activision Blizzard, and the International Olympic Committee, indicating its expertise in working with major global entities. Organizations involved in bidding for or hosting major international sports events will find BCW Sports' experience in host city outreach and destination marketing valuable. Similarly, sports organizations seeking to manage corporate communications, crisis situations, or member services can leverage the agency's strategic approach. With its base in Lausanne, Switzerland, BCW Sports is ideally positioned to support clients in the Olympic movement and other international sports federations headquartered in the region. The agency's blend of global reach and local insight makes it a practical choice for those needing sophisticated communications support in the competitive world of sports and entertainment.
Key facts
- Team size: 11-50 employees
- Headquarters: 38 Rue du Petit-Chene, Lausanne, Vaud, Switzerland, 1003
- Address: 38 Rue du Petit-Chene , Lausanne Vaud Switzerland 1003
Keywords & focus
Topics and areas BCW Sports works with.
- bidding for major international sport events
- sports events strategy development
- hosting of major international sport events
- sports organisation corporate communication crisis management
- media relations
- navigating ai regulations
- sports organisation member services communication
- host city outreach
- destination marketing event host communication
- corporate communication
- speech writing
- crisis management
- campaigning
- sustainability communications
- copywriting
- international relations
- sports organisation strategy development communication
- public relations & communications services
- public relations & communications
- writing & editing
Industries served by BCW Sports
BCW Sports works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in Lausanne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about BCW Sports
Common questions and answers about BCW Sports, their services, location, and how to work with them.
- Where is BCW Sports located?
- BCW Sports is headquartered in Lausanne.
- What services does BCW Sports offer?
- BCW Sports offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does BCW Sports serve?
- BCW Sports serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is BCW Sports a verified PR agency?
- BCW Sports is listed on Online PR. Verification status is shown on their profile.
- How can I contact BCW Sports?
- You can visit their website at http://www.bcw-sport.com
- How many reviews does BCW Sports have?
- BCW Sports has 0 client reviews with an average rating of 0.0 out of 5.
- When was BCW Sports founded?
- BCW Sports was founded in 2019.
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