BDE MODE COM'

BDE MODE COM' is a student-led public relations and communications organization based in Lyon, France. Operating from its headquarters at 4 Rue de l'Universite in the 69007 arrondissement, the group is formally known as the Bureau des Étudiants du Master MODE, Parcours Communication de l'Université de la Mode. It functions as a practical platform for students in the Master's program in Fashion Communication at the University of Fashion, offering hands-on experience in PR and communications services. While BDE MODE COM' primarily serves the academic community, its activities provide real-world communications support for fashion and lifestyle projects in the Lyon region.

Services and Specialties

As a student association focused on communications, BDE MODE COM' provides a range of public relations and communications services tailored to the fashion and cultural sectors. These services are typically delivered as part of academic projects, events, or collaborations with local brands and institutions. Likely offerings include:

• Event planning and management for fashion shows, pop-ups, and cultural events
• Media relations and press kit development for student-led fashion initiatives
• Social media content creation and community management
• Brand storytelling and editorial content for fashion campaigns
• Strategic communications consulting for small-scale fashion projects
• Digital marketing support, including SEO and influencer outreach
• Photography and visual content production for promotional materials
• Public speaking and presentation coaching for fashion students

These services are delivered by students under faculty supervision, ensuring a balance between academic learning and professional-grade output. BDE MODE COM' often collaborates with local fashion boutiques, emerging designers, and cultural organizations in Lyon to provide real-world case studies for its members.

Target Audience and Client Base

BDE MODE COM' primarily serves the University of the Mode and its Master MODE students, but its reach extends to the broader Lyon fashion ecosystem. The organization helps small fashion brands, independent designers, and cultural institutions that may lack resources for dedicated PR teams. In Lyon, which is a significant hub for fashion and design in France, BDE MODE COM' acts as a bridge between academic training and industry needs. It also supports student-led fashion events, such as runway shows or sustainable fashion initiatives, giving participants practical experience in communications.

Approach and Methodology

The approach of BDE MODE COM' is rooted in experiential learning. Students enrolled in the Master's program in Fashion Communications apply theoretical knowledge to real projects, developing skills in crisis management, media pitching, and brand positioning. The organization emphasizes collaboration, often working in teams to handle multiple aspects of a campaign—from initial research to final execution. Because it is student-run, BDE MODE COM' offers a fresh perspective on fashion PR, incorporating digital trends and social media strategies that larger agencies might overlook. Its location in Lyon allows it to tap into the city's rich textile and fashion history, while also engaging with contemporary issues like sustainability and inclusivity in the industry.

Location and Credentials

Based in the 7th arrondissement of Lyon, BDE MODE COM' is situated in the Auvergne-Rhône-Alpes region of France. Lyon is a major European city known for its fashion heritage, hosting events like the Lyon Fashion Week and being home to numerous luxury textile manufacturers. The organization's address at 4 Rue de l'Universite places it near the University of the Mode, which is part of the Université de Lyon system. While BDE MODE COM' does not hold formal industry accreditations, its affiliation with a recognized academic program lends it credibility in educational and local professional circles. Students involved gain certification through their Master's degree, which is recognized in the fashion and communications sectors.

Who Is a Good Fit for BDE MODE COM'?

BDE MODE COM' is best suited for small fashion brands, startups, or cultural organizations in Lyon looking for cost-effective PR and communications support. It is also ideal for students or recent graduates seeking entry-level experience in fashion communications. Because the organization operates on a project basis, it works well for one-off events or campaigns rather than long-term retainer clients. For companies interested in supporting fashion education, collaborating with BDE MODE COM' offers a way to engage with emerging talent while gaining fresh ideas for their own communications strategies.