Before & After Media

Before & After Media is a communications, public relations, and publishing firm based in Kelowna, Canada, that has operated since 2012. The agency provides a range of services centered on writing, editing, media relations, and corporate publications, with a particular focus on the Okanagan Valley region. Unlike many PR agencies that focus exclusively on media outreach, Before & After Media also engages in magazine publishing, web development, and marketing communications, making it a versatile partner for organizations that need consistent, high-quality content across multiple channels.

Core Services and Specialties

Before & After Media offers a full suite of public relations and communications services tailored to businesses, nonprofits, and government entities. The agency's expertise includes:

• Media relations and press release writing
• Corporate publications and annual reports
• Magazine publishing and content creation
• Marketing communications and campaign strategy
• Web development and digital content management
• Wine marketing and industry-specific communications
• Editing and proofreading services
• Strategic communications planning

This breadth of services allows Before & After Media to serve clients who need a single partner for both traditional PR and content-heavy projects like custom magazines or corporate newsletters. The agency's publishing arm produces Thompson Okanagan Trends Magazine and Orchard & Vine Magazine, two regional publications that demonstrate its ability to create and distribute editorial content.

Industries and Client Focus

While Before & After Media works across multiple sectors, it has a strong presence in the wine and agriculture industries, reflecting the Okanagan Valley's economic landscape. The agency's wine marketing service is a natural fit for the region's many wineries, vineyards, and hospitality businesses. Beyond wine, Before & After Media serves clients in information technology, marketing and advertising, and general business services. The agency's experience with corporate publications makes it particularly well-suited for organizations that need to produce annual reports, stakeholder communications, or internal newsletters. The firm's roots in Kelowna, Canada, give it deep local knowledge of the Okanagan market, but its services are applicable to any organization seeking professional communications support.

Approach and Philosophy

Before & After Media takes a content-first approach to public relations, emphasizing quality writing and strategic storytelling. The agency's name reflects its focus on the entire communications lifecycle—from initial idea (the "before") to polished publication (the "after"). Rather than relying solely on media pitching, the agency builds credibility through owned media channels, including its two magazines. This publishing expertise allows Before & After Media to offer clients a unique value: the ability to create and place content in regional publications that the agency itself produces. For clients who need broader media relations, the agency also manages traditional press outreach and media training. The firm's web development services complement its content work, ensuring that digital and print communications are aligned.

Location and Credentials

Based at 814 Lawrence Ave in Kelowna, British Columbia, Before & After Media is deeply embedded in the Okanagan Valley business community. The agency's location in Kelowna, Canada, positions it to serve clients throughout the region, from Penticton to Vernon. Since its founding in 2012, the firm has built a reputation for reliable, professional communications services. Its two magazines—Thompson Okanagan Trends and Orchard & Vine—are distributed locally and serve as showcases for the agency's writing and design capabilities. Before & After Media is a good fit for small to medium-sized businesses, wineries, tourism organizations, and nonprofits that need a full-service communications partner with publishing experience. The agency is especially well-suited for clients who value long-form content, strategic messaging, and a hands-on approach to public relations.