Benedita Comunicação

Headquartered in Belo Horizonte, the capital of the state of Minas Gerais, Brazil, Benedita Comunicação has been a fixture in the local communications landscape since its founding in April 2005. Belo Horizonte, a city known for its vibrant cultural scene and growing creative economy, provides a fitting home for an agency that focuses heavily on fashion, design, art, and gastronomy. While based in Minas Gerais, the agency’s professionals maintain a strong presence in the Rio de Janeiro–São Paulo axis, allowing them to serve clients across Brazil’s most important economic corridors.

Core Services and Specializations

Benedita Comunicação offers a broad range of integrated communications services, with a particular emphasis on the creative economy. The agency specializes in press office management, strategic marketing planning, and institutional communication. Its team handles everything from media relations and mailing list management to advertising and social media strategy. In March 2017, the agency formally launched Benedita Online, a dedicated digital arm created in partnership with Natalia Miranda, which focuses on digital marketing, social media management, website development, and web design. This dual structure allows Benedita Comunicação to provide both traditional and digital services under one roof, covering crisis communication, event production, fashion production, and photography.

Key services typically offered by Benedita Comunicação include:

• Assessoria de imprensa especializada (specialized press office)
• Planejamento de marketing estratégico (strategic marketing planning)
• Gerenciamento de crise (crisis management)
• Coordenação e produção de eventos (event coordination and production)
• Gestão de redes sociais e marketing digital (social media and digital marketing management)
• Publicações e conteúdo institucional (publications and institutional content)
• Produção de moda e fotografia (fashion production and photography)
• Web design e desenvolvimento de sites (web design and site development)

Client Portfolio and Social Impact

The agency’s client list reflects its focus on culture, fashion, health, and entertainment. Notable clients include T4F / Time For Fun, a major live entertainment company; Bodytech, a leading fitness and health chain; Museu Inimá de Paula, a cultural institution in Belo Horizonte; and Motel Green Park, a hospitality brand. In the fashion and design sectors, Benedita Comunicação works with labels such as Arte Sacra, Ellizabeth Marques, Claudia Marisguia, Primeira Etapa, Frutacor, and Monnalisa. Beyond commercial work, the agency engages in social initiatives, notably supporting the Proação Fashion Day, a charity fashion event organized in partnership with the NGO O Proação, and CAPE – Casa de Acolhida Padre Eustáquio, a shelter in Belo Horizonte. These projects demonstrate the agency’s commitment to using communications for social good.

Leadership and Market Position

Benedita Comunicação is directed by Thiago Romano and Juliana Gontijo, who have guided the agency since its inception. Their leadership has positioned the agency as a reliable partner for brands and institutions operating in the creative and cultural sectors. The agency’s longevity—over two decades in a competitive market—speaks to its ability to adapt to changing media landscapes while maintaining strong relationships with journalists, influencers, and event organizers. By combining traditional press relations with modern digital tools, Benedita Comunicação helps clients navigate both mainstream media and online platforms effectively.

For businesses and organizations in the creative economy, fashion, health, or cultural sectors seeking a communications partner with deep local roots in Belo Horizonte and connections to the Rio–São Paulo market, Benedita Comunicação offers a well-rounded approach. Its experience across press office, crisis management, events, and digital marketing makes it a practical choice for those who need integrated support without the overhead of a larger, more generalized agency. The agency’s social initiatives also make it a good fit for mission-driven brands looking to align with a communications partner that values community engagement.