BeTrue

BeTrue is a public relations and communications agency based in Naestved, Denmark. Founded in 2010 by Louise Heiberg Lund, the firm focuses on helping businesses improve their customer relationships through strategic communication. With a background that includes roles as communications and secretariat manager at Herlufsholm School and Estate, project manager at a customer service knowledge centre, and external lecturer at Copenhagen Business School (CBS), Lund brings a practical, research-informed perspective to her work.

Services and Specialties

BeTrue offers a range of services centred on public relations and communications, with a strong emphasis on strategy and implementation. While the agency's core expertise lies in communication and customer relations, its services typically include:

• Strategic communication planning and execution
• Customer relationship management (CRM) and customer experience improvement
• Public relations and media relations
• Corporate communication and internal communication
• Brand positioning and messaging
• Business development through communication
• Communication training and workshops for teams

These services are designed to help organisations align their communication efforts with their overall business strategy. BeTrue's approach is rooted in the belief that effective communication is a driver of business growth and customer loyalty.

Who They Help

BeTrue works with a variety of clients, likely including small to medium-sized enterprises (SMEs) and larger organisations in the Naestved region and beyond. Given the founder's experience in education and knowledge centres, the agency is well-suited for clients in the education, non-profit, and service sectors. However, BeTrue's focus on customer relations and strategic communication makes it relevant for any business looking to strengthen its connections with stakeholders, whether they are customers, employees, or partners.

The agency's services are particularly valuable for companies undergoing change, launching new products, or seeking to improve their reputation. By combining communication expertise with business development insights, BeTrue helps clients navigate complex challenges and seize opportunities.

Approach and Philosophy

Louise Heiberg Lund's educational background includes a Cand.Merc. in strategy, management, and communication, as well as an HD in accounting and financial management. This blend of strategic and financial knowledge informs BeTrue's practical, results-oriented approach. The agency does not simply offer generic communication advice; instead, it works closely with clients to understand their unique context, goals, and challenges.

BeTrue’s methodology involves both advising and teaching. The founder often conducts workshops and training sessions to help teams build their own communication capabilities. This approach empowers clients to sustain improvements long after a project ends. The agency's work is grounded in research and real-world experience, ensuring that recommendations are both evidence-based and actionable.

Location and Credentials

BeTrue is headquartered at 16 Farimagsvej, 4700 Naestved, in the Region Zealand of Denmark. Operating from Naestved allows the agency to serve clients across the region while maintaining a close connection to the local business community. The agency's founder, Louise Heiberg Lund, has over a decade of professional experience in strategy and communication, including her tenure as communications and secretariat manager at Herlufsholm School and Estate, and as an external lecturer at CBS. This combination of academic and practical expertise lends credibility to BeTrue's work.

BeTrue is a solid choice for organisations in Naestved and Denmark that need practical, strategic communication support. The agency is particularly well-suited for businesses that value a hands-on, educational approach and want to build lasting communication skills within their teams. Whether you are looking to improve customer relations, refine your brand message, or navigate a period of change, BeTrue offers tailored solutions that align with your business objectives.