Better Way Alliance
Better Way Alliance is a public relations agency based in Toronto (founded 2017).
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About Better Way Alliance
The Better Way Alliance, founded in 2017 and based in Toronto, Canada, is a distinctive organization that blends public relations and communications services with a strong ethical mission. Rather than operating as a traditional PR agency, it functions as Canada’s Ethical Employer Network, serving small and medium-sized businesses, political organizations, retailers, foodservice and brewery companies, manufacturers, professional services firms, and government entities. The Alliance focuses on clients who value workplace excellence, community economic development, and business resilience, offering communications support that aligns with principles like fair wages, employee wellbeing, and decent work practices.
How the Better Way Alliance Helps Businesses Communicate
The Better Way Alliance helps businesses and organizations tell their stories around ethical employment and local economic impact. It provides PR and communications services that highlight a client’s commitment to good jobs, fair scheduling, and wage growth, which can improve public perception and customer loyalty. Through policy advocacy and campaigns—such as its Commercial Rent fairness initiative at commercialrent.ca—the Alliance supports clients in navigating complex issues like employment standards and business resilience. Its approach is rooted in a growth mindset, aiming to reduce turnover and strengthen company culture while saving money. By focusing on decent work practices, the Alliance helps businesses build a positive reputation that attracts talent and customers alike.
Services and Specialties
While the Better Way Alliance does not list specific service offerings in its provided data, its mission and keywords suggest a range of PR and communications capabilities tailored to ethical employers. Likely services include:
- Strategic communications for small and medium-sized businesses
- Policy advocacy and campaign development
- Media relations and storytelling around fair wages and employee retention
- Crisis communications for workplace or employment standards issues
- Content creation for B2B and local economic impact narratives
- Public affairs support for political organizations and government clients
- Brand messaging for retail, manufacturing, and foodservice sectors
- Community engagement and local business support initiatives
These services are designed to help clients communicate their commitment to decent work, healthy workplaces, and local economies, all while building business resilience. The Better Way Alliance’s tools also include employer resources for developing paid sick day programs and wage raises, which can be integrated into broader communications strategies.
Location and Impact in Toronto and Beyond
Based in Toronto, Ontario, at M5S 2T9, the Better Way Alliance serves clients across Canada, though its roots in Toronto give it a strong connection to local business communities. Toronto’s diverse economy—spanning retail, manufacturing, foodservice, and professional services—makes it an ideal hub for the Alliance’s mission. By focusing on local economic impact and community economic development, the Better Way Alliance helps Toronto-based businesses and others across the country differentiate themselves through ethical employment practices. Its campaigns, like the Commercial Rent fairness initiative, also demonstrate how the organization uses communications to advocate for policy changes that benefit small and medium-sized businesses.
Who the Better Way Alliance Is a Good Fit For
The Better Way Alliance is best suited for small and medium-sized businesses, political organizations, and government entities that prioritize ethical employment and want to communicate that commitment effectively. It’s ideal for retailers, foodservice and brewery companies, manufacturers, and professional services firms seeking to improve employee retention and wage growth while building a strong brand around decent work. Nonprofits and community organizations focused on local economies and workplace excellence will also find value in the Alliance’s services. However, it may not be the right fit for large enterprises or agencies looking for traditional, high-volume PR campaigns unrelated to ethical employment or policy advocacy. Overall, the Better Way Alliance offers a unique blend of PR and communications services for those dedicated to a kinder economy in Toronto and across Canada.
Key facts
- Team size: 1-10 employees
- Headquarters: Toronto, Ontario, Canada, M5S 2T9
- Address: Toronto Ontario Canada M5S 2T9
- SIC codes: 8699
Keywords & focus
Topics and areas Better Way Alliance works with.
- fair wages
- employee wellbeing
- low turnover
- growth mindset
- small business
- local economies
- decent work
- healthy workplaces
- businesss
- public relations & communications services
- political organizations
- retail
- small and medium-sized businesses
- workplace excellence
- community economic development
- good jobs
- local business support
- business resilience
- policy advocacy
- foodservice & breweries
- local economic impact
- employment standards
- b2b
- manufacturing
- government
- professional services
- employee retention
- wage growth
- decent work practices
- fair scheduling
- +10 more
Technologies
Gmail, Google Apps, MailChimp SPF, Hubspot, Linkedin Marketing Solutions, Mobile Friendly, YouTube, Google Tag Manager, Google Font API, Hotjar, Bootstrap Framework, WordPress.org, Apache, Remote
Industries served by Better Way Alliance
Better Way Alliance works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Toronto
If you are looking for alternatives or more options in Toronto, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Better Way Alliance
Common questions and answers about Better Way Alliance, their services, location, and how to work with them.
- Where is Better Way Alliance located?
- Better Way Alliance is headquartered in Toronto.
- What services does Better Way Alliance offer?
- Better Way Alliance offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Better Way Alliance serve?
- Better Way Alliance serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Better Way Alliance a verified PR agency?
- Better Way Alliance is listed on Online PR. Verification status is shown on their profile.
- How can I contact Better Way Alliance?
- You can visit their website at http://www.betterwayalliance.ca
- How many reviews does Better Way Alliance have?
- Better Way Alliance has 0 client reviews with an average rating of 0.0 out of 5.
- When was Better Way Alliance founded?
- Better Way Alliance was founded in 2017.
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