Better World Consulting

Better World Consulting is a Calgary-based public relations and communications agency that focuses on public affairs, policy communication, and community engagement. Founded in 2023 by Jennifer Burgess, the firm brings decades of experience from within large organizations that have managed major infrastructure and social policy projects. The agency offers communications strategy, public policy analysis, and public engagement planning for clients who need hands-on, on-the-ground support with complex challenges. Better World Consulting operates from its headquarters at 1206 20 Ave SE in Calgary, Alberta, Canada.

Services and Specialties

Better World Consulting specializes in bridging the gap between organizations and the communities they serve. The agency’s core offerings revolve around public affairs, governance, and municipal policy, with a strong emphasis on authentic stakeholder relations. Services typically include government communication, media relations, and public consultation process design. The agency also provides social impact assessment, community trust building, and storytelling to help organizations navigate sensitive public discourse. For clients involved in political campaigns or policy strategy, Better World Consulting offers advocacy support and policy communication to ensure clear, transparent messaging. The agency’s approach to community engagement in infrastructure projects is particularly notable, as it combines municipal governance support with community organizing techniques.

• Public affairs consulting and government relations
• Public policy analysis and policy strategy development
• Community engagement strategy and public consultation process design
• Media relations and government communication
• Stakeholder relations and advocacy support
• Social impact assessment and community trust building
• Storytelling and public discourse enhancement
• Municipal governance support and political campaign communications

Who They Help

Better World Consulting works with organizations that face complex public affairs challenges, particularly those involving infrastructure projects or social policy initiatives. The agency is well-suited for municipal governments, non-profits, and private sector firms that need to engage with local communities effectively. Clients often require assistance with public consultation processes that involve multiple stakeholders, from elected officials to grassroots community groups. Better World Consulting’s experience in public policy and governance makes it a practical choice for organizations navigating regulatory environments or seeking to build trust around contentious projects. The agency also supports advocacy groups and political campaigns that need strategic communication to shape public discourse.

Approach and Philosophy

The agency’s approach is rooted in the belief that authentic engagement is more effective than top-down messaging. Jennifer Burgess founded Better World Consulting after observing that traditional public affairs models often fail to address the underlying concerns of communities. Instead of relying on generic communication tactics, the firm emphasizes on-the-ground support, which involves direct interaction with stakeholders to understand their perspectives. This method is particularly relevant for infrastructure projects, where community opposition can derail plans if not handled transparently. Better World Consulting uses community engagement tools and stakeholder relations techniques to create dialogue rather than monologue. The agency also integrates social impact assessment into its work, ensuring that projects consider long-term effects on local populations. By focusing on trust building and storytelling, Better World Consulting helps clients present their messages in a way that resonates with diverse audiences.

Location and Credentials

Based in Calgary, Canada, Better World Consulting is deeply familiar with the municipal and regional policy landscape of Alberta. The agency’s location at 1206 20 Ave SE places it in the heart of a city that has seen significant growth and infrastructure development, providing a real-world testing ground for its engagement strategies. While the firm is relatively new, founded in 2023, its founder’s decades of experience within large organizations lend credibility to its work. Better World Consulting’s understanding of municipal governance support and policy communication is informed by firsthand knowledge of how government and private sector processes operate. For clients seeking a partner that prioritizes community trust and authentic stakeholder relations, Better World Consulting offers a focused, practical alternative to larger PR agencies.

Better World Consulting is a good fit for organizations that need specialized support with public affairs and community engagement in Canada. The agency is particularly suitable for municipal governments, infrastructure developers, and non-profits that value transparent communication and hands-on consultation. Its emphasis on public policy analysis and social impact assessment makes it a strong choice for projects where stakeholder buy-in is critical. For those looking to enhance public discourse or navigate complex political campaigns, Better World Consulting provides the strategic and on-the-ground expertise necessary to achieve meaningful results.