Bex*

Based in the southern Netherlands city of Eindhoven, Bex* operates from its headquarters at 70A Piuslaan in the 5614 CM district. Eindhoven, long known as a hub for technology and innovation, is home to a dense network of high-tech companies, research institutions, and a growing services sector. It is within this dynamic market that Bex* has built a practice centered on helping organizations navigate complex communication challenges, from internal restructuring to public crises. The agency draws on over three decades of experience—having been founded in 1986—to offer a structured, evidence-based approach to communications that suits both the fast-paced corporate environment of the region and the broader Dutch market.

What Bex* Does: Communication Advisory and Training

Bex* positions itself as a communication advisory agency focused on enhancing the capabilities of people, brands, and organizations. Rather than simply executing campaigns, the agency emphasizes building internal skills and resilience. A core part of its offering is a dedicated media training center, where clients can practice crisis simulations, improve presentation techniques, and refine storytelling abilities. The agency also provides leadership coaching and change management support, helping communicators and executives alike to align their messaging with strategic goals. Bex* works across the full spectrum of communication disciplines, with specialized teams for crisis management, issue management, and change communication. The agency's services are designed to be practical and hands-on, often involving simulated scenarios that prepare teams for real-world challenges.

Services and Specialties

Based on the agency's stated focus areas and keywords, Bex* offers a comprehensive suite of communication services. These are typically tailored to the specific needs of each client, whether that involves a one-off training session or a long-term strategic partnership. The following list captures the main areas of expertise available through Bex*:

• Crisis communication and crisis simulation training
• Change management and internal communication
• Brand strategy, positioning, and campaign development
• Media training, presentation skills, and leadership coaching
• Reputation management and issue management
• Storytelling and content strategy
• Social media strategy and external communication
• Pension communication and recruitment communication
• Communicatietraining (communication training) in Dutch and English

Who They Serve and Sector Expertise

Bex* serves clients across a range of sectors, including high-tech, healthcare, services, and government. Given its Eindhoven base, the agency is particularly well-positioned to work with technology firms and manufacturing companies that dominate the regional economy. However, its client portfolio also extends to public sector organizations and healthcare providers, where clear and empathetic communication is critical during periods of change or crisis. The agency has been involved in campaigns aimed at improving quality of life and fostering social discussions, indicating a capacity for both corporate and societal impact work. Bex* also supports organizations undergoing structural changes—such as mergers, reorganizations, or digital transformations—by providing change communication strategies that keep employees informed and engaged.

A Good Fit for Organizations Facing Change or Crisis

Bex* is best suited for organizations that recognize communication as a strategic function rather than a purely tactical one. Companies in the high-tech corridor of the Netherlands, especially those in or around Eindhoven, will find the agency's local market knowledge and network particularly valuable. The agency is also a strong match for organizations anticipating or navigating a crisis, given its emphasis on simulation, training, and issue management. For businesses that need to upskill their internal communication teams—whether in media handling, leadership messaging, or change communication—Bex* offers structured programs that blend theory with practice. While the agency can support large-scale campaigns, its core strength lies in preparing people and organizations to communicate effectively under pressure, making it a reliable partner for those who value preparedness and clarity.