Blays

Blays is a public relations and communications agency based in Sao Paulo, Brazil, founded in 2015. The agency specializes in connecting brands and individuals through strategic partnerships, influencer management, and sponsorship acquisition. With a strong focus on career development for content creators and digital influencers, Blays positions itself as a bridge between talent and market opportunities.

Core Services and Specialties

Blays operates across several key areas within the communications and marketing ecosystem. The agency’s primary services include brand endorsement, sponsorship negotiation, and brand positioning, helping clients build and maintain a strong market presence. Blays also excels in partnership facilitation, brand collaboration, and event sponsorship, working to align companies with opportunities that fit their strategic goals. The agency’s work in influencer career development is a standout offering, encompassing career planning, digital influence management, and media planning to help influencers grow their online presence and secure long-term success. Additionally, Blays supports market expansion and media exposure through content creation, marketing and advertising campaigns, and strategic media planning.

• Brand endorsement and celebrity endorsement
• Sponsorship negotiation and sponsorship acquisition
• Brand positioning and brand synergy
• Influencer career development and influencer management
• Partnership facilitation and brand collaboration
• Content creation and digital marketing
• Media planning and media exposure
• Event marketing and event sponsorship
• B2B partnerships and market expansion

Who They Help

Blays serves a diverse client portfolio that includes individual influencers, content creators, and established brands. The agency works with influencers who are looking to build a consolidated and long-lasting career, offering personalized career planning and opportunity identification. On the corporate side, Blays assists companies—such as Sport Club Corinthians Paulista and Instituto Neymar Jr.—in acquiring sponsorships and forming partnerships that align with their objectives. The agency’s B2B focus extends to brands seeking to expand their market reach through strategic collaborations and event marketing. By acting as an extension of a client’s marketing department, Blays helps organizations that lack the time or resources to pursue partnership opportunities internally.

Approach and Philosophy

Blays describes its approach as solving challenging problems through a network built on credibility and history. The agency believes in people and invests in developing talent, creating a family-like environment for career planning. For influencer clients, Blays prospects and identifies the best market opportunities, aiming to turn dreams into reality. In sponsorship and partnership work, the agency focuses on aligning opportunities with the client’s purpose and objectives, facilitating contracts and collaborations that benefit all parties. This synergy-driven approach—matching brands with complementary goals—helps clients differentiate themselves and gain credibility, often reaching audiences beyond their typical target market. Blays emphasizes that it connects people to success, acting as a facilitator for growth.

Location and Credentials

Headquartered at 445 Rua Agostinho Rodrigues Filho in Sao Paulo, State of Sao Paulo, Brazil, Blays operates within one of Latin America’s most dynamic business and cultural hubs. Sao Paulo’s status as a center for media, advertising, and public relations provides the agency with access to a broad network of brands, influencers, and media outlets. Since its founding in 2015, Blays has built a track record in sports sponsorship and celebrity endorsement, evidenced by partnerships with high-profile clients. The agency’s experience in both influencer management and corporate partnership facilitation makes it a practical choice for organizations looking to navigate the Brazilian market.

Blays is a good fit for influencers seeking structured career growth and for brands aiming to secure sponsorships or form strategic collaborations in Brazil. Companies in sports, entertainment, and consumer goods, as well as content creators wanting to professionalize their online presence, will find the agency’s services relevant. With its base in Sao Paulo, Blays is well-positioned to support clients in expanding their influence and market opportunities across the region.