Blizko Communication, Horse & Society / Press room

Founded in January 2013, Blizko Communication, Horse & Society / Press room emerged from a clear niche in the French media landscape: the need for highly specialized press relations work in the equestrian and cultural sectors. Based in Lyon, France, the agency was built by professionals who understood that certain industries require more than generic PR—they need deep domain knowledge, established media contacts, and the ability to tell stories that resonate with specific audiences. From its headquarters at 18 Avenue Felix Faure in Lyon’s 7th arrondissement, the firm has grown into a respected independent agency with a second permanent office in Bordeaux, serving clients across France and internationally.

Dual Specialization: Horse and Society

Blizko Communication, Horse & Society / Press room operates under two distinct but complementary divisions. The "Horse" side focuses exclusively on equestrian events and institutions, leveraging the agency’s extensive experience with major competitions such as the Longines Equita Lyon Concours Hippique International, the FEI Jumping World Cup Finals, and the Longines Masters Series. Their client roster includes the French Equestrian Federation, the Normandy Horse Council, and prestigious events like the 5 Etoiles de Pau and the Saumur Eventing. On the "Society" side, the agency handles media relations for cultural institutions, tourist attractions, and leisure venues including museums, zoos, festivals, and heritage sites. This dual structure allows the agency to maintain deep expertise in two distinct verticals while sharing resources and best practices across teams.

Core Services and Capabilities

As an independent media relations agency, Blizko Communication, Horse & Society / Press room focuses on the fundamentals of public relations with a strong emphasis on press office operations. Their service offering is built around the following capabilities:

• Press relations and media outreach for events, institutions, and cultural venues
• Press office management during major events and competitions
• Media training and spokesperson preparation
• Content creation including press kits, releases, and media materials
• Crisis communication for public events and cultural institutions
• Strategic communication planning for tourism and leisure destinations
• Media monitoring and reporting
• Digital press room management and media database maintenance

The agency’s work in sport, culture, and tourism reflects a pragmatic approach—they understand that effective PR in these sectors requires not only strong writing skills but also the ability to coordinate complex logistics around live events, manage multiple stakeholders, and deliver results under tight deadlines.

Who Benefits Most from This Agency

Blizko Communication, Horse & Society / Press room is best suited for organizations operating in the equestrian world, cultural institutions, tourist attractions, and leisure venues that need dedicated media relations support. Event organizers looking for experienced press office management, equestrian federations and show organizers requiring specialized PR, museums and heritage sites wanting to increase visibility, and tourism boards or leisure parks seeking media coverage will find particular value in the agency’s focused expertise. Based in Lyon, France, with additional capacity in Bordeaux, the agency is well-positioned to serve clients throughout the Auvergne-Rhône-Alpes region and beyond, offering the independence and agility of a boutique firm combined with the depth of experience that comes from handling some of France’s most prestigious equestrian and cultural events.