BlueCurrent Group
BlueCurrent Group is a public relations agency based in Hong Kong (founded 2010).
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About BlueCurrent Group
BlueCurrent Group is a marketing and communications agency that focuses on brand building and reputation management across a wide range of industries, with particular depth in public relations and communications. Founded in 2010 and headquartered in London, the agency operates as part of the Omnicom Group and has established a strong presence in Asia, including an office in Hong Kong at 12 Taikoo Wan Rd. With a team of approximately 35-95 employees and reported revenue of $19.2 million in 2024, BlueCurrent Group offers a comprehensive suite of services designed to help clients navigate complex markets and connect with key stakeholders.
Core Services and Specialties
BlueCurrent Group provides a diverse array of services that span the full communications spectrum, from strategy to execution. Their offerings are particularly suited for brands looking to build or refresh their identity, manage their reputation, and engage target audiences effectively. Key services include:
- Content strategy development and content planning for both B2B and B2C audiences
- Content creation, including copywriting and editing, film production, and original design
- Digital and social media strategies, including social monitoring, community management, and influencer marketing
- Employee communications and internal engagement programs
- Event management and thought leadership initiatives
- Branding campaigns and print/digital execution
- Website development and SEO/SEM (search engine optimization and search engine marketing)
- Media consulting and public relations services
These services are delivered with a focus on content innovation and personalization, helping clients cut through content clutter and create meaningful connections with their audiences. BlueCurrent Group has worked with notable clients such as Alpecin, GoPro, Pfizer, and BOSE, delivering projects ranging from product launches to video production.
Methodology and Approach
BlueCurrent Group emphasizes a strategic approach to communications, centered on the concept of "content with purpose." Their methodology involves developing content for stakeholder engagement that is not only informative but also drives brand reputation and business outcomes. The agency focuses on reducing content clutter by creating targeted, relevant messages that resonate with specific audiences. They also prioritize content for brand reputation, ensuring that every piece of communication supports the client's overall brand narrative. This approach is particularly effective in the Asia-Pacific region, where BlueCurrent Group leverages its local knowledge to connect brands with audiences in key markets like Hong Kong, Shanghai, and Singapore, including the Greater Bay Area. Their team combines expertise in content strategy consulting, content campaigns, and content platforms to deliver integrated solutions that align with client goals.
Location and Market Presence
While BlueCurrent Group has its headquarters in London, its Hong Kong office at 12 Taikoo Wan Rd serves as a hub for its Asia operations. This location allows the agency to serve clients across the region, including those in the Greater Bay Area, with a deep understanding of local market dynamics and cultural nuances. The Hong Kong team works closely with colleagues in Shanghai and Singapore to provide seamless service across the continent. For companies seeking to expand their presence in Asia or enhance their communications strategies in this diverse region, BlueCurrent Group offers a blend of global resources and local expertise. Their focus on employee communications, event management, and digital strategies makes them particularly well-suited for brands in consumer goods, technology, healthcare, and professional services.
BlueCurrent Group is a solid choice for organizations that need a full-service communications partner capable of handling everything from strategy to execution. Their emphasis on content innovation, brand building, and reputation management makes them especially relevant for companies navigating complex stakeholder landscapes or looking to strengthen their market position in Asia. With a proven track record and a team that combines creative talent with strategic thinking, BlueCurrent Group is well-positioned to help clients achieve their communications objectives in Hong Kong and beyond.
Key facts
- Team size: 11-50 employees
- Headquarters: 12 Taikoo Wan Rd, Hong Kong
- Address: 12 Taikoo Wan Rd Hong Kong
- Annual revenue: 1019000
- SIC codes: 7311
Keywords & focus
Topics and areas BlueCurrent Group works with.
- employee communications
- event management
- social monitoring
- film production
- original design
- copywriting amp editing
- social media
- public relations
- website development
- influencer marketing
- seosem
- community management
- branding campaigns
- copywriting editing
- printdigital execution
- public relations & communications services
- thought leadership
- content clutter reduction
- content for stakeholder engagement
- content strategy development
- content innovation
- content strategy consulting
- content campaigns
- content personalization
- content platforms
- content with purpose
- content production
- content planning
- content for b2b and b2c
- content for brand reputation
- +49 more
Technologies
UltraDns, Outlook, Pardot, Amazon AWS, WP Engine, Slack, Google Analytics, WordPress.org, Google Tag Manager, Mobile Friendly
Industries served by BlueCurrent Group
BlueCurrent Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Hong Kong
If you are looking for alternatives or more options in Hong Kong, here are other public relations agencies in the same city you can compare.
Frequently asked questions about BlueCurrent Group
Common questions and answers about BlueCurrent Group, their services, location, and how to work with them.
- Where is BlueCurrent Group located?
- BlueCurrent Group is headquartered in Hong Kong.
- What services does BlueCurrent Group offer?
- BlueCurrent Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does BlueCurrent Group serve?
- BlueCurrent Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is BlueCurrent Group a verified PR agency?
- BlueCurrent Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact BlueCurrent Group?
- You can visit their website at http://www.bluecurrentgroup.com
- How many reviews does BlueCurrent Group have?
- BlueCurrent Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was BlueCurrent Group founded?
- BlueCurrent Group was founded in 2010.
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