Brawijaya Startup Action

Brawijaya Startup Action is a university-based event and accelerator program based in Malang, East Java, Indonesia. Operating under the Laboratorium Kewirausahaan dan Inovasi at the Faculty of Administrative Sciences, Universitas Brawijaya, this initiative focuses on fostering early-stage entrepreneurship among students. While its core identity is that of an annual event accelerator, its activities inherently involve public relations and communications services, primarily aimed at helping student startups gain visibility, articulate their value propositions, and connect with broader audiences. Brawijaya Startup Action serves as a launchpad where nascent business ideas are refined and prepared for public presentation, making communications a central pillar of its program.

Services and Focus Areas

Brawijaya Startup Action provides a structured environment for students to develop and pitch their startup ideas. The program's services are designed to bridge the gap between a concept and a viable venture. These typically include mentorship from industry professionals, workshops on business model development, and pitch training. A significant component is the public relations and communications support offered to participating teams. This involves coaching on how to craft compelling narratives, develop press kits, and deliver effective presentations to potential investors, media, and the public. The accelerator also facilitates networking opportunities, connecting student founders with mentors, alumni, and business partners. The ultimate goal is to help each team build a "startup dengan standar dan komposisi tim yang tepat" — a startup with the right standards and team composition — which includes strong communications capabilities.

• Startup pitch coaching and narrative development
• Media relations and press kit creation guidance
• Workshops on public speaking and presentation skills
• Brand messaging and value proposition refinement
• Event management and public showcase organization
• Mentorship in business model communication
• Networking events connecting startups with investors and media

Target Audience and Approach

The primary audience for Brawijaya Startup Action is students from various faculties at Universitas Brawijaya. The program actively encourages cross-faculty collaboration, recognizing that a diverse team composition — mixing technical, business, and communications skills — is crucial for startup success. Since its inception in 2015, Brawijaya Startup Action has cultivated dozens of young startups, each tackling different societal problems. The approach is hands-on and iterative, moving participants from ideation through to a public demo day. For communications, the focus is on authenticity and clarity, helping students translate complex academic or technical ideas into accessible messages for investors and the general public. The program's location in Malang, East Java, also provides a unique ecosystem, blending academic rigor with local entrepreneurial energy.

Location and Credentials

Headquartered at No.163 Jalan MT. Haryono, Jawa Timur, Indonesia, 65145, Brawijaya Startup Action is deeply embedded in the Universitas Brawijaya campus. Being the first and largest annual event accelerator at the university, it has established a track record since 2015. The program is run in collaboration with the Badan Usaha Akademik (BUA) of Universitas Brawijaya, lending it institutional credibility. Its alumni network of startups serves as a testament to its effectiveness in nurturing early-stage ventures. For students in Indonesia looking to launch a startup, Brawijaya Startup Action offers a structured, supportive environment with a strong emphasis on communications as a foundational skill.

Brawijaya Startup Action is particularly well-suited for university students in Indonesia who are in the early stages of developing a business idea and need guidance on how to present it effectively. It is ideal for those seeking a collaborative, cross-disciplinary environment where communications training is integrated into the accelerator experience. The program's focus on public relations and communications services makes it a valuable resource for student founders who understand that a great idea needs a great story to succeed.