Brut&Butter

Brut&Butter was founded in Yerevan, Armenia, with a focused mission: to bring strategic communications to the startup and technology ecosystem. The agency emerged from a recognition that many early-stage and growth companies in the region—and globally—lack the dedicated PR support needed to build credibility, attract investment, and tell their stories effectively. Rather than offering generic communications services, Brut&Butter carved out a niche centered on the specific challenges and opportunities faced by tech-driven businesses, from fundraising announcements to product launches and thought leadership.

Current Focus: PR for Startups and Tech Companies

Today, Brut&Butter operates as a specialized public relations and communications agency, working primarily with startups, venture-backed companies, and technology firms. Based in Yerevan, the agency serves clients not only in Armenia but also across international markets, leveraging its deep understanding of the startup lifecycle. Brut&Butter’s team understands that for a young company, every press mention, award, or speaking opportunity can directly impact growth and investor confidence. Their approach is hands-on and results-oriented, helping clients navigate media relations, crisis communications, and brand positioning without the overhead of a large in-house team.

Brut&Butter’s location in Armenia is strategic—it positions the agency at the intersection of a growing tech scene and a talent pool familiar with both local and global media landscapes. The agency frequently works with companies that have international ambitions, using its network to secure coverage in outlets relevant to tech, business, and innovation. While Brut&Butter’s core focus remains on startups and tech companies, it also serves a broader range of clients in need of strategic communications support, including nonprofits, cultural organizations, and professional services firms.

Services and Specialties

Brut&Butter offers a comprehensive suite of public relations and communications services tailored to the needs of growing companies. While the agency does not publicly list every service, based on its positioning and industry keywords, its capabilities likely include:

• Media relations and press outreach, including press release distribution and journalist pitching
• Startup storytelling and narrative development, especially for fundraising rounds and product launches
• Thought leadership and executive visibility, including byline articles, speaking engagements, and awards submissions
• Crisis communications and reputation management
• Content creation, including blog posts, case studies, and social media strategy
• Brand messaging and positioning for early-stage and growth companies
• Event planning and media coordination for launches, conferences, and demos

Brut&Butter’s approach is highly collaborative—they often work as an extension of a startup’s internal team, providing strategic counsel and execution support. The agency prides itself on being agile, which is especially valuable for companies that need to move quickly on time-sensitive announcements or navigate fast-changing media landscapes.

Who Benefits from Brut&Butter

Brut&Butter is best suited for startups and tech companies that have reached a stage where external validation matters—whether that’s through media coverage, investor relations, or industry recognition. Founders and CEOs who are too busy building their product to manage a full PR campaign will find the agency’s focused expertise particularly useful. The agency is also a good fit for companies that are expanding into new markets or preparing for a funding round, as well as those that need to manage a public narrative during periods of rapid growth or change.

Additionally, Brut&Butter’s location in Yerevan makes it an ideal partner for tech companies based in Armenia or the broader Caucasus region, as well as for international firms looking to establish a presence in the area. The agency’s understanding of local media, business culture, and the startup ecosystem gives it a distinct advantage for clients operating in or targeting this part of the world. For any startup or tech company seeking professional, strategic communications support without the complexity of a large agency, Brut&Butter offers a tailored and effective solution.