Burson-Marsteller Perú

Burson-Marsteller Perú, established in Lima in 2006 and part of a global network founded in 1953, focuses its practice on the intersection of corporate reputation, digital innovation, and public affairs. The agency operates as a full-service strategic communications consultancy, applying deep expertise in technology and sustainability to help organizations navigate complex regulatory and market environments in Peru.

Specialist Expertise in Technology and Sustainability

Burson-Marsteller Perú has developed a strong specialization in technology and innovation, reflected in its dedicated "Tecnología e Innovación" practice. The agency advises clients on how to communicate breakthroughs, manage disruption, and build thought leadership in sectors ranging from fintech to clean energy. Additionally, its work in corporate social responsibility (RSE) is a hallmark, helping companies align their business strategies with social and environmental impact. This dual focus on innovation and sustainability positions Burson-Marsteller Perú as a partner for organizations that need to demonstrate both technological leadership and responsible citizenship in the Peruvian market.

Strategic Application of Services

The agency applies its expertise through a 360° communications approach, integrating digital, public affairs, and corporate branding. For instance, its digital communication practice helps clients manage online reputation, engage stakeholders through social media, and deploy data-driven campaigns. Meanwhile, the public affairs team navigates the political and regulatory landscape in Lima and across Peru, offering counsel on government relations, crisis management, and policy advocacy. Burson-Marsteller Perú’s health and wellness practice is another key area, serving pharmaceutical companies, healthcare providers, and NGOs with strategic messaging around public health issues. The agency’s methodology is rooted in research and analytics, ensuring that every campaign is tailored to local audiences while leveraging global best practices from the Burson-Marsteller network.

Core Services and Specialties

• Corporate Affairs and Reputation Management
• Public Affairs and Government Relations
• Digital Communication and Social Media Strategy
• Corporate Branding and Positioning
• Health and Wellness Communications
• Technology and Innovation Communication
• Crisis and Issues Management
• Corporate Social Responsibility (RSE) Strategy
• Thought Leadership and Executive Positioning
• Media Relations and Content Creation

Client Partnerships and Market Position

Burson-Marsteller Perú typically works with multinational corporations, government entities, and large Peruvian enterprises that require sophisticated, multi-stakeholder communications. The agency’s client roster includes companies in the technology, energy, healthcare, and consumer goods sectors, as well as organizations facing complex public policy challenges. Given its headquarters in Lima, the agency is particularly adept at serving clients with operations across Peru, offering insights into regional media, cultural nuances, and regulatory dynamics. The agency is a good fit for organizations that need to manage high-stakes reputational issues, launch innovative products, or communicate their sustainability commitments in a credible way. While Burson-Marsteller Perú does not position itself as a boutique firm, its local team provides personalized attention that larger global agencies sometimes lack, making it suitable for clients who value both global resources and local expertise.

In summary, Burson-Marsteller Perú is well-suited for companies and institutions in Peru that require integrated communications strategies spanning digital, public affairs, and corporate responsibility. Its strengths in technology and sustainability make it a logical choice for organizations navigating the intersection of innovation and social impact. The agency’s long-standing presence in Lima and its connection to a global network ensure that clients receive both local market intelligence and international standards of service.