Button Communication

Button Communication was founded in 2021 in Tangerang, Indonesia, by a communications professional with a background in both public relations and journalism. This dual perspective shaped the agency from the start: rather than simply serving as a message conduit, the founder understood firsthand what editors and reporters need from a story pitch. The agency was built on the idea that earned and owned communication—coverage that is genuinely earned through relationships and compelling narratives—remains the most credible way for brands to build trust with their audiences. Based at 36 Jalan Desa Panunggangan Barat in Tangerang, Button Communication operates as a focused, hands-on PR partner for companies looking to strengthen their image and reputation in a crowded media landscape.

Current Focus and Approach

Today, Button Communication positions itself as an integrated PR agency that bridges the gap between brands and the media they want to reach. The agency’s core strength lies in its founder’s direct experience in newsrooms and editorial settings, which translates into a practical, relationship-driven approach to media relations. Rather than relying on mass email blasts or generic press releases, the team emphasizes story pitching that is tailored to each outlet’s audience and editorial angle. This is supported by a network of relationships with editors, reporters, and influencers across Indonesia, particularly in the Jakarta and Tangerang areas. The agency also offers media monitoring to help clients track coverage, understand sentiment, and adjust their communication strategies in real time. With a foundation in journalism, Button Communication understands that good PR is not about spin—it is about finding the authentic story that resonates with the public and the press.

Services and Capabilities

Button Communication provides a range of public relations and communications services designed to help brands manage their reputation and increase visibility. While the agency tailors each engagement to the client’s specific needs, its core offerings include:

• PR strategy development and campaign planning
• Media relations and story pitching to journalists and editors
• Press conferences and media gatherings
• Exclusive group interviews with key executives or spokespeople
• Event management for product launches, corporate events, and brand activations
• Influencer and KOL (Key Opinion Leader) management
• Reputation management and crisis communication support
• Media monitoring and reporting

The agency’s services are built around earned media—coverage that is secured through compelling storytelling and strong journalist relationships—rather than paid placements. This includes arranging exclusive interviews with major outlets, organizing press conferences for product announcements, and coordinating media gatherings where reporters can interact with brand representatives in a more informal setting. For clients looking to expand their reach beyond traditional media, Button Communication also manages influencer and KOL relationships, helping brands connect with digital creators who can amplify their message to specific audiences. The agency’s event management capabilities further support these efforts, from launching a new product to hosting a corporate anniversary celebration that generates positive coverage.

Who Benefits from Button Communication

Button Communication is well-suited for brands that want to build or refresh their public image through credible, earned media coverage. This includes startups and growing companies in Tangerang and greater Jakarta that need to establish a media presence, as well as established businesses looking to strengthen their reputation or manage a specific communications challenge. The agency is particularly relevant for organizations in sectors where trust and credibility matter most—such as consumer goods, technology, healthcare, and professional services—though its services are adaptable to any industry. Because Button Communication emphasizes story pitching and media relationships over volume, it is a strong fit for brands that value quality coverage over sheer quantity of mentions. The agency’s journalism-informed approach also makes it a good partner for companies navigating sensitive topics, product launches, or reputation issues that require careful messaging and strategic media engagement. Whether a client needs a full PR campaign or targeted support for a specific event or announcement, Button Communication offers the hands-on attention and media savvy that comes from a team with newsroom roots.