Caterpress

Caterpress is a specialized press agency focused exclusively on the HORECA sector—hotels, restaurants, and catering. Founded in 2025 as a division of Grupo Caterdata, a company with over three decades of experience in the industry, the agency serves suppliers and operators within this ecosystem. Its clients range from established hospitality brands and foodservice providers to emerging ventures that need to build credibility and visibility in a competitive market.

Tailored Communication for the HORECA Sector

Caterpress helps HORECA businesses communicate with their own voice, relevance, and authority. The agency understands that the sector has unique communication needs—whether it’s launching a new product, managing a crisis, or strengthening relationships with distributors and end customers. By leveraging deep industry knowledge, Caterpress crafts press strategies that cut through the noise and resonate with trade media, industry influencers, and decision-makers. The team’s work is rooted in understanding the day-to-day realities of the HORECA world, making their messaging both authentic and effective.

Core Services and Capabilities

While specific service offerings are not fully detailed, Caterpress likely provides a range of public relations and communications services tailored to the HORECA sector. Based on its focus and keywords, typical capabilities include:

• Press release writing and distribution for HORECA news and product launches
• Media relations and press conference organization (ruedas de prensa)
• Crisis communication management for food and hospitality businesses
• Content creation for trade publications and digital platforms
• Strategic brand storytelling to differentiate suppliers and operators
• Event publicity and coverage for industry fairs and openings

These services are designed to help clients gain earned media coverage, build trust with their audience, and establish thought leadership within the HORECA community. Caterpress’s approach is data-informed, drawing on Grupo Caterdata’s long-standing expertise to identify the most effective channels and narratives for each client.

Location and Market Focus

Based in Barcelona, Spain, at Carrer del Tenor Vinas in the city’s Catalonia region, Caterpress is well-positioned to serve both local and national HORECA clients. Barcelona is a major hub for the hospitality and foodservice industries in Spain, offering a vibrant market for the agency’s specialized press services. The agency’s roots in Grupo Caterdata give it an insider perspective on the Spanish HORECA landscape, enabling it to navigate the sector’s specific media and communication dynamics. Whether a client operates in Barcelona, across Spain, or internationally, Caterpress tailors its strategies to meet their needs.

Who Caterpress Is a Good Fit For

Caterpress is an ideal partner for HORECA suppliers and operators—such as food producers, equipment manufacturers, restaurant chains, hotel groups, and catering companies—that want to strengthen their public presence and communicate with credibility. It is particularly suited for businesses that feel their message gets lost in a crowded market or that need a dedicated press strategy to reach trade audiences. Startups launching new products, established brands seeking to refresh their image, and any HORECA player looking for a focused, knowledgeable press agency will find value in Caterpress’s specialized approach. The agency’s combination of sector expertise and fresh perspective makes it a practical choice for those who want their communication to be as precise as their operations.