C+C | All About the Good

C+C | All About the Good is a communications, marketing, and public relations agency based in Seattle, United States. Founded in 2005, the firm specializes in driving values-driven action on social issues, offering a blend of strategic planning, social marketing, earned media relations, and creative services. The agency’s work spans healthcare, education, and the environment, with a focus on creating measurable impact through thoughtful execution and cultural engagement.

Services and Specialties

C+C | All About the Good provides a range of integrated services designed to support mission-driven organizations. Their offerings include:

• Strategic planning and social marketing
• Earned media relations
• Digital and social media management
• Multicultural communications
• Creative promotional strategies
• Development of comprehensive outreach toolkits
• Online resource management

These services are tailored to help clients navigate complex public conversations, particularly around health equity, education reform, and environmental sustainability. The agency’s social marketing expertise often involves applying behavioral science to campaigns, ensuring messages resonate with diverse audiences.

Who They Help

C+C | All About the Good primarily works with public sector and mission-driven clients. A notable example includes their collaboration with the Washington State Department of Health, where they developed a social marketing plan to promote COVID-19 vaccinations. This project involved creating targeted outreach materials and managing digital channels to address vaccine hesitancy. The agency also serves nonprofit organizations, foundations, and government agencies focused on systemic change. Their client base reflects a commitment to issues like healthcare access, educational equity, and environmental stewardship, making them a fit for organizations seeking to align communications with social impact goals.

Approach and Philosophy

The agency’s approach is rooted in social science and strategic planning, emphasizing cultural engagement and data-driven insights. C+C | All About the Good prioritizes understanding audience behaviors and motivations, using this knowledge to craft campaigns that inspire action. Their philosophy centers on the idea that communications can drive tangible progress, whether through increasing vaccination rates, promoting sustainable practices, or advancing educational opportunities. The Seattle-based team combines local expertise with a global perspective, often collaborating with community partners to ensure messages are authentic and inclusive. This methodical process—from research to execution—positions the agency as a thoughtful partner for long-term initiatives.

Location and Credentials

Headquartered at 1011 Western Ave in Seattle, Washington, United States, C+C | All About the Good has been operating since 2005. The agency’s Seattle location places it at the intersection of a vibrant tech and nonprofit ecosystem, allowing for cross-sector collaboration. While the firm does not explicitly list certifications or awards, its track record with public health campaigns and social marketing suggests a strong competency in regulatory and community-sensitive environments. The agency’s longevity—nearly two decades—indicates stability and adaptability in the evolving PR landscape.

Who They’re a Good Fit For

C+C | All About the Good is best suited for organizations that prioritize values-driven work and require integrated communications support. Government agencies, nonprofits, and foundations focused on healthcare, education, or environmental issues will find their approach aligned with their missions. The agency’s emphasis on social marketing and multicultural communications makes them particularly effective for campaigns targeting diverse populations or addressing complex societal challenges. Clients seeking a partner that blends strategic rigor with creative execution—without overpromising results—will appreciate C+C | All About the Good’s grounded, evidence-based methodology.