Chantal B

Chantal B Press & Public Relations, founded in 1996 and based in Sint-Genesius-Rode, Belgium, is a boutique communications agency that specializes in lifestyle public relations. The firm focuses on four core categories: gastronomy, luxury hospitality, wellness, and people. Rather than offering a broad suite of corporate communications services, Chantal B has carved out a distinct niche in the Belgian market by concentrating on sectors where image, taste, and experience are paramount. The agency works with clients ranging from high-end restaurants and boutique hotels to wellness retreats and public figures, providing them with targeted media relations and press office support.

Core Services and Specialties

Chantal B’s service offering is centered on press and public relations, with a strong emphasis on media placement and reputation management within the lifestyle sector. While the agency does not publicly list every service, its focus on gastronomy, hospitality, wellness, and people suggests the following capabilities:

• Press office management and media relations for lifestyle brands
• Press kit creation, including written materials and visual assets
• Media list development and targeted pitching to food, travel, and lifestyle journalists
• Event coordination for product launches, restaurant openings, and wellness retreats
• Crisis communication support for public figures and hospitality businesses
• Content creation, including press releases, articles, and editorial features
• Influencer and blogger outreach within the Belgian lifestyle scene
• Brand storytelling and narrative development for luxury brands

These services are tailored to the unique needs of clients who rely on a polished public image and strong media relationships to attract discerning customers. The agency’s longevity—operating since 1996—indicates deep-rooted connections with journalists and editors across Belgian and international lifestyle publications.

Who They Help and Their Approach

Chantal B primarily assists businesses and individuals in the gastronomy, hospitality, wellness, and people sectors. In practice, this means working with Michelin-starred chefs, five-star hotels, spa and wellness centers, and personalities such as artists, designers, or influencers. The agency’s approach is hands-on and relationship-driven, leveraging decades of experience in Belgian media to secure coverage that resonates with affluent and lifestyle-oriented audiences. Rather than employing a one-size-fits-all strategy, Chantal B tailors its press campaigns to the specific tone and positioning of each client, whether that involves a discreet launch for a private chef or a high-profile event for a luxury hotel. The firm’s specialization in “people” suggests it also handles personal branding and reputation management for individuals in the public eye, a niche that requires discretion and trust.

Location and Credentials

Based in Sint-Genesius-Rode, a municipality in the Flemish region of Belgium, Chantal B is strategically located near Brussels, the country’s media and political hub. This proximity allows the agency to maintain close ties with journalists, editors, and influencers based in the capital, while also serving clients across Flanders, Wallonia, and beyond. Belgium’s unique linguistic landscape—with French, Dutch, and German-speaking communities—means that effective PR requires bilingual or trilingual capabilities, and Chantal B’s long-standing presence in the region suggests fluency in these markets. Founded in 1996, the agency has built a reputation for reliability and specialized knowledge over nearly three decades, making it a trusted partner for brands that need nuanced, lifestyle-focused communications. While the firm does not publicize a large team or a broad portfolio of services, its focus on a few high-touch sectors has allowed it to maintain a boutique, client-centric approach that larger agencies may struggle to replicate.

Chantal B is a good fit for businesses and individuals in the gastronomy, luxury hospitality, wellness, and people sectors who value personalized media relations and deep industry expertise. It is particularly suited for clients who prefer a small, dedicated agency over a larger firm, and who operate in the Belgian or Benelux markets. The agency’s emphasis on lifestyle categories makes it less ideal for clients in technology, finance, or B2B sectors, where its specialized focus would not align. For restaurant owners, hoteliers, wellness entrepreneurs, and public figures seeking to build or maintain a strong media presence in Belgium, Chantal B offers a proven, long-established partner with a clear niche.