Chifoumi communication

Chifoumi communication was founded in 2024 by Sarah Gicquiaud with a clear and focused mission: to support professionals in the food and beverage trades. Based in Nantes, France, the agency was born from a recognition that many chefs, bakers, butchers, and other culinary artisans have extraordinary skills in their craft but often lack the time, know-how, or desire to manage their public image. Chifoumi communication steps in to fill that gap, offering practical, hands-on support that allows these professionals to focus on what they do best while ensuring their story is told effectively.

Strategic support for culinary professionals

The core philosophy of Chifoumi communication is built on listening, advising, and helping. The agency acts as an external partner that takes on the communication tasks its clients neither have the time nor the inclination to handle themselves. This approach is particularly valuable for independent businesses and small teams in the food sector, where every minute spent on social media or press relations is a minute away from the kitchen or the counter. By handling the full spectrum of communication needs, Chifoumi communication helps these professionals build a stronger, more consistent brand presence without the administrative burden.

Services tailored to the food industry

Chifoumi communication offers a range of services designed to meet the specific needs of food and beverage professionals. While the agency is young, its service offerings are practical and directly relevant to helping culinary businesses stand out in a competitive market. Typical services include:

• Brand strategy audit and consulting: Assessing current brand positioning and developing a clear strategy to enhance market perception.
• Editorial content production: Creating compelling written and visual content, including recipes, stories about the craft, and behind-the-scenes narratives.
• Social media management: Handling daily posting, community engagement, and content scheduling across platforms like Instagram and Facebook.
• Event organization: Planning and executing events such as tastings, open houses, or product launches to connect directly with customers.
• Press and media relations: Building relationships with local food journalists and securing coverage in regional and national outlets.
• Photography and visual storytelling: Creating high-quality images that showcase products, processes, and the people behind the business.

Who benefits from Chifoumi communication

Chifoumi communication is an ideal partner for a wide range of food and beverage professionals in Nantes and the Pays de la Loire region. This includes independent chefs, bakeries, pastry shops, charcuteries, cheese shops, wine merchants, and specialty food producers. The agency is also well-suited for emerging culinary concepts, food trucks, and pop-up restaurants that need to build a brand from scratch. For established businesses looking to refresh their image or reach new audiences, Chifoumi communication offers the strategic guidance and execution support to make that happen. Ultimately, the agency is a good fit for any professional in the food industry who understands the value of communication but prefers to leave the work to someone else.