CICOM

Based in Santo Domingo, Dominican Republic, CICOM has been a fixture in the country's public relations and communications landscape since 1984. Operating from its headquarters on Clinica Rurales in the Distrito Nacional, the firm has spent nearly four decades navigating the evolving media and business environment of the Dominican Republic. As one of the more established agencies in the region, CICOM has built a reputation for its deep understanding of local media dynamics, government relations, and crisis communication—areas that are particularly complex in a market where business, politics, and media are closely intertwined.

Core Services and Strategic Focus

CICOM positions itself as a full-service communications consultancy, with a particular emphasis on strategic communication, public relations, and crisis management. The agency is known for its ability to design and execute communication programs that span both traditional media and digital platforms. Given its long history in Santo Domingo, CICOM has developed a network of contacts across media outlets, government agencies, and key industries, which allows it to provide clients with actionable intelligence and effective media relations. The firm's expertise in crisis and conflict management—especially in situations that have legal or media repercussions—is a core differentiator. For clients facing reputational threats, CICOM offers a structured approach that combines media monitoring, stakeholder mapping, and message development to mitigate damage and restore trust.

Industries and Client Base

Over its 37 years in the market, CICOM has worked across a wide range of sectors, including government, finance, healthcare, and consumer goods. The agency's experience with state institutions and private corporations alike gives it a unique perspective on how to navigate the intersection of public policy and corporate communication. In the Dominican Republic, where the lines between business and government can be fluid, CICOM's understanding of regulatory and political environments is a practical asset for clients. The firm also serves multinational companies operating in the country, helping them adapt global communication strategies to local norms and expectations. While CICOM does not publicly list all its current clients, its longevity suggests a base of long-term relationships built on consistent, reliable counsel.

Specialized Expertise

CICOM's service offering is rooted in its core competencies of strategic planning and crisis management. The agency is particularly well-regarded for its work in:

• Crisis communication and reputation management
• Media relations and press office management
• Strategic communication planning for public and private entities
• Litigation communication and conflict resolution
• Media monitoring and intelligence services
• Digital communication and social media strategy
• Internal communication and change management
• Corporate social responsibility (CSR) communication

These capabilities are supported by the agency's early adoption of technology for information services and media monitoring, which has allowed CICOM to provide clients with timely data and analysis. The firm's approach is consultative rather than transactional, focusing on understanding each client's specific vulnerabilities and opportunities before proposing a course of action.

Who Should Consider CICOM

CICOM is a strong fit for organizations that require seasoned counsel in high-stakes communication environments. Companies facing regulatory scrutiny, legal challenges, or public controversy will find the agency's crisis management experience particularly relevant. Similarly, government agencies and non-profits operating in the Dominican Republic can benefit from CICOM's understanding of local media and political landscapes. For multinationals entering the Dominican market, the firm offers a reliable partner for navigating local communication norms while maintaining alignment with global brand standards. While CICOM may not be the right choice for startups or brands seeking purely digital-native tactics, its depth of experience in traditional PR and crisis work makes it a solid option for established entities that value stability and strategic depth.