Círculo y Medio

Círculo y Medio is a strategic communication and public relations agency based in Mexico City, Mexico. Founded in 2002, the agency has built a reputation for helping businesses align their communications with concrete business objectives. With a focus on sectors such as finance, pharmaceuticals, chemicals, tourism, and technology, the firm brings a methodical, results-driven approach to a wide range of PR challenges. The agency’s name itself reflects a core philosophy: to close circles, ensuring that every communication effort is thorough and complete.

Specialist Expertise in Crisis and Financial Communication

Círculo y Medio’s strongest area of expertise lies in crisis communication and financial communication. In high-stakes environments—whether a pharmaceutical recall, a chemical industry incident, or a shift in financial markets—the agency provides media training, crisis communication plans, and media audits to prepare clients for the unexpected. Their approach to crisis communication is not reactive but preventive: they help organizations build resilience through strategic planning and consistent messaging. For financial clients, the agency specializes in communicating complex financial information clearly to investors, analysts, and the media, ensuring transparency and trust. This dual focus on crisis preparedness and financial clarity makes Círculo y Medio a reliable partner for companies operating in regulated or sensitive industries.

Strategic Communication and Storytelling

Beyond crisis management, Círculo y Medio offers a full suite of strategic communication services. The agency emphasizes storytelling as a tool to humanize brands and make complex messages accessible. They work with clients to develop executive communication skills, helping leaders present effectively in public forums, investor meetings, and internal town halls. Their media relations practice is built on earned media strategies that secure coverage in relevant outlets, rather than paid placements. The agency also conducts media audits to evaluate a client’s current media presence and identify opportunities for improvement. All of these services are underpinned by a strategic communication plan that ties every action back to business goals—whether that’s increasing market share, managing reputation, or navigating a regulatory change.

Core Services

• Media training and executive communication coaching
• Crisis communication planning and response
• Media audits and media landscape analysis
• Financial communication for investor relations and corporate reporting
• Strategic communication plan development
• Storytelling and narrative development
• Earned media and public relations campaigns
• Reputation management and corporate social responsibility communication

Who They Work With

Círculo y Medio is best suited for mid-sized to large companies in Mexico that operate in complex, high-regulation sectors. Their experience spans financial services, pharmaceuticals, chemicals, tourism, and technology—industries where messaging must be precise and compliance is critical. The agency is a strong fit for organizations that value a consultative, strategic approach over transactional PR. Companies facing a reputational challenge, preparing for a major announcement, or seeking to strengthen their executive communication will find particular value in Círculo y Medio’s methodical, value-driven methodology. Based in Mexico City, the agency is well-positioned to serve clients throughout Mexico, offering deep local market knowledge combined with global best practices in public relations and communications.