cocoma

cocoma is a boutique consulting firm based in Zug, Switzerland, that specializes in public relations and communications. Founded in 2019, the agency focuses on corporate communication, brand communication, and change communication, serving a mix of national and international clients. With a particular emphasis on sports, automotive, and technology sectors, cocoma works with brands that have a clear purpose, offering tailored solutions that span from initial ideation through to execution.

Industries and Focus Areas

While cocoma operates across multiple industries, its core expertise lies in three key sectors: sports, automotive, and technology. In sports, the agency handles communication for teams, events, and sponsorships, often involving high-profile international projects. For automotive clients, cocoma manages brand positioning, product launches, and corporate messaging, particularly in the context of sustainability and innovation. The technology sector sees the agency supporting startups and established firms with thought leadership, media relations, and change communication during periods of transformation. These industries demand a nuanced understanding of both B2B and B2C audiences, which cocoma addresses through its strategic approach.

Services and Capabilities

cocoma offers a range of services designed to support clients at every stage of a communication project. The agency is particularly strong in strategy development, where it helps define messaging frameworks and audience engagement plans. Execution is another key area, with hands-on support for content creation, media outreach, and event coordination. Below are some of the typical services that cocoma likely provides, based on its stated focus areas and industry keywords:

• Corporate communication strategy and messaging
• Brand communication and positioning
• Change communication for organizational transitions
• Public relations and media relations campaigns
• Content development (press releases, articles, social media)
• Event communication and sponsorship activation
• Thought leadership and executive visibility programs
• Crisis communication planning and support

These services are delivered in a flexible, project-based manner, allowing cocoma to adapt to the specific needs of each client. The agency’s boutique size means it can offer personalized attention while still managing complex, multi-market initiatives.

Methodology and Approach

cocoma’s working philosophy revolves around tailoring solutions to fit each client’s unique situation. The agency emphasizes a collaborative process that begins with understanding the client’s purpose and objectives. From there, cocoma moves through ideation, strategy, planning, and execution, ensuring that each phase is aligned with the overall communication goals. This structured yet adaptable methodology is particularly valuable for brands undergoing change or entering new markets. By focusing on measurable outcomes and continuous refinement, cocoma helps clients navigate challenges and seize opportunities in their respective industries.

Location and Market Presence

Based in Zug, Switzerland, cocoma benefits from being in one of Europe’s key business hubs. Zug is known for its concentration of technology companies, financial services, and international organizations, making it an ideal base for a communications consultancy. The agency’s location allows it to serve clients across Switzerland and beyond, with a particular strength in the German-speaking market. While cocoma handles national projects, its portfolio also includes international work, reflecting the global nature of its client base in sports, automotive, and technology. The Zug office serves as the central point for strategy and client management, while the team often works remotely or on-site with clients as needed.

cocoma is a good fit for purpose-driven brands that require focused, strategic communication support. Whether it’s a sports organization looking to enhance its public profile, an automotive company navigating a shift to electric vehicles, or a tech startup seeking to build credibility, the agency offers the expertise and flexibility to deliver results. Its boutique nature makes it particularly suitable for clients who value direct access to senior consultants and a hands-on approach, rather than the impersonal service of larger firms.