Continews AS

Continews AS is a public relations and communications agency based in Kristiansand, Norway, founded in 2025. The firm focuses on helping sustainable companies and organizations gain consistent, earned media coverage. Rather than relying on paid advertising, Continews AS specializes in developing newsworthy stories, pitching them to journalists, and securing authentic media mentions that build trust and credibility over time. The agency serves clients across local, niche, and national media outlets, with a particular emphasis on making sustainability visible through strategic media relations.

Services and Specialties

Continews AS offers a focused set of public relations and communications services designed to support sustainable businesses in achieving regular media exposure. The agency’s core offering is a subscription-based model that ensures clients receive monthly media coverage without the use of paid advertisements. This approach is built around developing relevant stories, tailoring pitches to specific journalists, and securing genuine editorial mentions. Based on the agency’s stated focus and industry keywords, likely services include:

• Media relations and press pitching
• Story development and content creation
• Monthly subscription-based PR campaigns
• Local, niche, and national media outreach
• Crisis communications support for sustainability-related issues
• Reputation management and brand trust building
• Media training for executives and spokespeople
• Measurement and reporting of media coverage impact

These services are tailored to the unique needs of companies operating in the sustainability space, where authenticity and trust are critical to success.

Methodology and Approach

Continews AS operates on a simple but effective methodology: identify compelling stories from sustainable companies, pitch them to relevant journalists, and secure earned media coverage on a consistent monthly basis. The agency avoids paid advertisements, focusing instead on genuine editorial opportunities that build long-term credibility. By working across local, niche, and national media channels, Continews AS helps clients reach specific audiences while maintaining a steady drumbeat of positive media mentions. This approach is particularly valuable for startups, small to medium-sized enterprises, and nonprofits that need to establish or strengthen their reputation in the sustainability sector without large advertising budgets.

Location and Local Expertise

Headquartered at 34 Festningsgata in Kristiansand, Norway, Continews AS is deeply rooted in the local business community of Vest-Agder. Kristiansand serves as a strategic base for the agency, allowing it to serve clients throughout southern Norway while also maintaining connections with national media outlets. The agency’s location in Kristiansand provides access to a growing ecosystem of sustainable businesses and organizations in the region, as well as proximity to key media hubs. Continews AS leverages this local expertise to help clients navigate both regional and national media landscapes, ensuring that sustainability stories receive appropriate coverage regardless of scale.

Who This Agency Is a Good Fit For

Continews AS is best suited for sustainable companies, startups, nonprofits, and organizations that want to build media visibility and trust through consistent, earned coverage. The subscription model makes it particularly attractive for businesses that need predictable, ongoing media presence without the costs and uncertainties of traditional advertising. Clients who value authentic storytelling, long-term reputation building, and a focused approach to sustainability communications will find Continews AS a practical partner. The agency is also a good fit for companies based in or targeting southern Norway, given its Kristiansand headquarters and local market knowledge.