Coreworkers

Coreworkers is a Stockholm-based communications and consulting firm that focuses on the intersection of people, culture, and organizational performance. Founded in 2006, the agency helps companies build stronger connections with their employees and candidates through a mix of strategic communications, employer branding, and creative execution. While many agencies address either external PR or internal communications, Coreworkers positions itself at the center of both, working to align how organizations present themselves externally with how they function internally.

Services and Specialties

Coreworkers offers a comprehensive suite of services that span talent attraction, employee engagement, and organizational culture. The agency is particularly known for its work in employer branding, helping clients define their employee value proposition (EVP), develop candidate personas, and create content that resonates with potential hires. On the internal side, Coreworkers supports companies with employee communications, onboarding programs, and culture transformation initiatives. Their service offerings typically include:

• Employer branding strategy and EVP development
• Recruitment campaigns and talent sourcing via social media
• Internal communications and employee engagement programs
• Digital onboarding and employee journey design
• Media relations and communication concepts
• Film production and career site development
• Awareness campaigns and brand strategy
• Culture transformation and leadership communication

Coreworkers also provides media advisory and media strategy services, helping clients manage their public image and navigate complex communication challenges. This blend of internal and external capabilities is relatively uncommon in the Swedish market, where agencies often specialize in one area or the other.

Who They Work With

The agency serves a broad range of clients, with significant experience in the public sector. Coreworkers has participated in multiple public contracts, indicating a strong track record of working with government agencies and public organizations. This experience gives them particular insight into the communication needs of large, regulated entities where stakeholder alignment and transparency are critical. Beyond the public sector, Coreworkers works with private companies across industries, particularly those undergoing cultural change, rapid growth, or needing to strengthen their employer brand to attract talent in competitive markets. The agency is a member of the OneAgent Global Network, which extends its reach internationally and allows it to serve clients with multi-market needs.

Approach and Philosophy

Coreworkers takes a strategic, process-oriented approach to communications. Rather than delivering one-off campaigns, the agency typically starts with analysis and planning, then moves into creative development and implementation. This phased method ensures that solutions are grounded in a real understanding of the client's organizational culture, employee experience, and business objectives. The company emphasizes the employee journey—from attraction and recruitment through onboarding, engagement, and retention—as a central framework for its work. By focusing on the full lifecycle of the employee, Coreworkers helps clients create consistent, authentic experiences that reinforce their brand both internally and externally. The agency also places a strong emphasis on measurable outcomes, using data and feedback to refine strategies and demonstrate impact.

Location and Credentials

Headquartered at 12 Banergatan in Stockholm, Sweden, Coreworkers has deep roots in the local market. Stockholm is home to a vibrant communications and tech scene, and the agency benefits from being embedded in this ecosystem. Its location gives it access to a diverse talent pool and a network of partners, including its affiliation with the OneAgent Global Network. Coreworkers has been operating since 2006, giving it nearly two decades of experience in the rapidly evolving field of people-focused communications. This longevity, combined with its public sector work and international partnerships, positions Coreworkers as a stable and credible choice for organizations looking to improve how they communicate with employees, candidates, and the public.

Who Coreworkers Is a Good Fit For

Coreworkers is best suited for organizations that recognize the link between strong internal culture and external reputation. Companies undergoing cultural transformation, scaling rapidly, or facing talent acquisition challenges will find particular value in their services. Public sector entities and large organizations with complex stakeholder environments are also a natural fit, given the agency's experience in this area. For businesses in or around Stockholm that are ready to invest in a strategic, long-term approach to employer branding and employee communications, Coreworkers offers a proven, structured methodology backed by nearly two decades of practice.