Craft Brands.

Craft Brands. was a personal brand consultancy based in London, United Kingdom, that operated from 2021 to 2023. During its two-year run, the firm focused on helping individuals — particularly founders, executives, and high-profile professionals — build and refine their public personas. While the agency is no longer active, its work centered on the intersection of personal branding and public relations & communications services, serving clients who needed to stand out in crowded markets or establish thought leadership in their industries.

Who They Served and How They Helped

Craft Brands. primarily worked with professionals and entrepreneurs who understood that their personal reputation was a key business asset. The agency’s clients were often at a point in their careers where they needed to transition from being behind-the-scenes operators to visible, credible voices in their fields. Craft Brands. helped these individuals craft narratives that aligned with their professional goals, whether that meant securing speaking engagements, earning media coverage, or simply building a more compelling LinkedIn presence. The consultancy’s approach was hands-on, treating each client’s brand as a unique project that required tailored messaging and strategic positioning.

Likely Services and Specialties

Although Craft Brands. is no longer operating, its focus on personal branding suggests a core set of services that would have been typical for a boutique consultancy of its kind. Based on the keywords and the nature of the business, the agency likely offered:

• Personal brand strategy development and audit
• Executive communication coaching and media training
• Content creation for thought leadership (articles, speeches, social media)
• Media relations and press outreach for individuals
• Reputation management and crisis communication for personal brands
• Social media profile optimization and strategy (LinkedIn, Twitter, etc.)
• Speaker placement and conference positioning
• Personal narrative and personal story development

These services would have been delivered through one-on-one consultations, workshops, and ongoing strategic support. Craft Brands. likely worked on a retainer or project basis, with engagements ranging from a few months to a year, depending on the client’s needs. The agency’s small size would have allowed for deep, personal attention — a key selling point in the personal branding space where trust and confidentiality are paramount.

Location and Legacy

Operating from London, England, United Kingdom, Craft Brands. was well-positioned to serve a diverse clientele across Europe and beyond. London’s status as a global hub for media, finance, and technology meant that the agency’s clients often had international ambitions. The city’s dense network of journalists, event organizers, and industry influencers also made it an ideal base for a personal brand consultancy focused on visibility and credibility. While Craft Brands. is no longer active, its brief tenure reflects a growing trend in the PR industry: the increasing importance of personal branding as a distinct discipline, separate from corporate reputation management. For any enquiries or personnel references, the agency’s founder, Jonathan McElhatton, can be contacted by direct message.

Who Craft Brands. Was a Good Fit For

Craft Brands. was best suited for professionals who recognized that their personal brand was a strategic asset but lacked the time or expertise to develop it alone. This included startup founders looking to attract investors, executives aiming for board positions, or consultants wanting to differentiate themselves in a competitive market. The agency’s focus on personal branding rather than broader corporate PR meant it was not a fit for large organizations or product-focused campaigns. Instead, it served individuals who were ready to invest in themselves as the product. If you were a professional seeking to elevate your public profile in a thoughtful, strategic way, Craft Brands. offered a dedicated, boutique approach that prioritized authenticity and long-term impact.