CYAN 青岚

Founded in 2017, CYAN 青岚 was established by Zhang Lei, a serial entrepreneur with deep experience in public relations and healthcare, and Ada Chen, a seasoned media professional focused on strategic communications consulting and training. The agency was built on the belief that communications can drive real business impact, not just brand visibility. Headquartered in Beijing, China, CYAN 青岚 has grown from a small team into a full-service communications agency with a distinct knowledge-driven approach. Its founding team brought together complementary strengths—Zhang Lei’s entrepreneurial track record in PR and healthcare, and Ada Chen’s media expertise—to create an agency that prioritizes measurable outcomes over vanity metrics.

Current Focus and Philosophy

Today, CYAN 青岚 operates as a dynamic communications agency that emphasizes knowledge-based expertise, entrepreneurship, and impactful change. The agency’s core philosophy is that effective communications must be grounded in deep understanding of the client’s business, industry, and audience. Rather than offering generic PR services, CYAN 青岚 tailors its approach to each client’s specific challenges and opportunities. The agency has developed six specialized practices—corporate, financial, healthcare, technology, consumer, and China-SEA Advisory—reflecting its commitment to serving a diverse range of sectors. Since 2018, CYAN 青岚 has also been actively engaged in public service activities, providing pro bono advisory services to public service organizations, demonstrating its dedication to making a positive impact on both the industry and society at large.

Services and Specialties

While CYAN 青岚’s exact service list is not detailed, agencies operating in Beijing with its background typically offer a comprehensive range of strategic communications services. Given its six specialized practices, CYAN 青岚 is likely to provide the following:

• Corporate communications and reputation management
• Financial communications and investor relations
• Healthcare and pharmaceutical public relations
• Technology and innovation communications
• Consumer brand storytelling and media relations
• China-Southeast Asia cross-border advisory and market entry support
• Strategic communications consulting and executive training
• Crisis management and issues preparedness
• Media training and spokesperson development
• Digital and social media strategy

These services are underpinned by the agency’s knowledge-based ethos, meaning each engagement is informed by rigorous research and industry-specific insights. For instance, in its healthcare practice, CYAN 青岚 leverages Zhang Lei’s background to offer nuanced advice to pharmaceutical and biotech clients navigating China’s complex regulatory environment. Similarly, its China-SEA Advisory practice helps companies expand across Southeast Asia by providing on-the-ground intelligence and strategic counsel.

Who Benefits from CYAN 青岚

CYAN 青岚 is best suited for organizations that value strategic thinking over tactical execution. Clients who benefit most are those in regulated industries—such as healthcare, finance, and technology—where reputation management requires deep sector knowledge and careful navigation of local and cross-border dynamics. The agency is also a strong fit for companies looking to enter or expand in the China-Southeast Asia corridor, as its advisory practice offers specialized support for market entry, stakeholder engagement, and cultural adaptation. Additionally, public service organizations and nonprofits seeking strategic communications support can tap into CYAN 青岚’s pro bono initiatives. With its headquarters in Beijing, China, the agency is particularly well-positioned for clients requiring expertise in the Chinese market, while its broader regional focus makes it relevant for businesses operating across Asia. Whether a startup seeking to build its narrative or an established multinational managing a complex reputation, CYAN 青岚 offers a thoughtful, results-oriented partnership.