CYAN Communications

CYAN Communications is a public relations and marketing communications agency based in Singapore. Founded in 2012, the agency focuses on providing end-to-end communications solutions that are tailored to the specific needs of each client. With a team led by Faye Handley and Cheryl Guzman, who bring together over 30 years of combined experience in marketing, advertising, communications, business development, client relationship, corporate training, and events management, CYAN Communications offers a comprehensive suite of services designed to help businesses navigate the complex landscape of public relations and corporate communications.

Services and Specialties

CYAN Communications provides a wide range of services that cover both traditional and digital aspects of public relations and communications. The agency's expertise is built around helping organizations manage their reputation, engage with stakeholders, and tell their stories effectively. Key services offered by CYAN Communications include:

• PR management consultancy and strategy development
• Corporate communications and internal communications planning
• Copywriting and content creation for various platforms
• Corporate profiling and brand narrative creation
• Social media and word-of-mouth marketing
• Media monitoring and analysis
• Crisis management and issues communication
• Media relations and press outreach
• Personal PR for executives and thought leaders
• Writing and editing services for reports, speeches, and more

These offerings are designed to support clients across different stages of their communications journey, from initial profiling and strategy to ongoing management and crisis preparedness. CYAN Communications emphasizes a tailored approach, ensuring that each campaign or solution aligns with the client's unique objectives and industry context.

Clients and Approach

CYAN Communications works with a diverse range of clients, from startups and SMEs to larger organizations, primarily in the Singapore market. The agency's approach is rooted in understanding the client's business, industry, and target audiences before developing any communications strategy. By focusing on end-to-end solutions, CYAN Communications aims to provide consistent and coherent messaging across all channels. The team's combined experience in areas like corporate training and events management also means they can offer practical, results-oriented support that goes beyond typical PR services. For example, their corporate profiling creation service helps businesses define and articulate their identity, while their crisis management expertise prepares clients for potential reputational challenges.

Location and Credentials

Headquartered at 33 Mohamed Sultan Rd in Singapore, CYAN Communications is well-positioned to serve clients in the city-state's dynamic business environment. Singapore's role as a regional hub for commerce and media makes the agency's location strategic for both local and regional communications campaigns. Since its founding in 2012, CYAN Communications has built a reputation for delivering practical, effective communications solutions. The leadership's decades of experience in marketing, advertising, and business development provide a solid foundation for the agency's work, ensuring that clients receive strategic advice grounded in real-world practice.

CYAN Communications is a good fit for businesses in Singapore that need a comprehensive, hands-on PR and communications partner. Whether you are a growing company looking to establish your brand narrative, a mature organization facing a communications challenge, or a professional seeking personal PR support, the agency's tailored services and experienced team can help you achieve your goals. Their focus on end-to-end solutions means they can manage everything from strategy to execution, making them a practical choice for clients who value consistency and expertise in their communications efforts.