De Later Communicatie: Mediatraining zoals het hoort
De Later Communicatie: Mediatraining zoals het hoort is a public relations agency based in Amsterdam (founded 2005).
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About De Later Communicatie: Mediatraining zoals het hoort
De Later Communicatie: Mediatraining zoals het hoort is a specialised public relations and communications agency based in Amsterdam, Netherlands. Founded in 2005 by Leo de Later, the firm has built a focused reputation around one core discipline: media training. Unlike many PR agencies that offer a broad range of services, De Later Communicatie: Mediatraining zoals het hoort has deliberately narrowed its expertise to helping individuals and organisations navigate the media landscape with confidence and authenticity. The agency's Amsterdam headquarters, located at 1K Panamalaan in the 1019 AS postal area, serves as a base for its highly practical training programmes.
Journalist-Led Training for Authentic Performance
What sets De Later Communicatie: Mediatraining zoals het hoort apart is its foundational philosophy: training delivered by active or former television journalists. Leo de Later himself spent over two decades as a TV journalist for RTL Nieuws and SBS Nieuws before moving into communications advising. This insider perspective means the training is grounded in real-world experience rather than theoretical concepts. The agency's team includes seasoned camera operators and TV reporters, ensuring that participants learn from professionals who have conducted high-stakes interviews themselves. The emphasis is on staying authentic during media appearances, not on learning artificial tricks. Many people assume media training involves adopting a completely different persona, but De Later Communicatie's approach teaches clients to remain themselves while gaining control over the interview dynamic. Clients learn to take a step back from the journalist's questioning, maintain their own narrative, and communicate clearly and concisely.
Core Services and Specialties
The agency's service offering is tightly focused on practical, skills-based training. Based on its stated keywords and industry position, the likely services include:
- Media training (individual and group sessions)
- Crisis communication training and preparation
- Spokesperson coaching (woordvoerder training)
- Public speaking and presentation skills
- Media strategy development (mediastrategie)
- Quick scan assessments of current media readiness
- Public affairs advisory
- Temporary management of communication teams
- Media coaching for senior executives
These services are delivered through intensive, hands-on sessions rather than lengthy theoretical lectures. The typical training lasts only a few hours but provides participants with immediate, actionable skills. The agency emphasises that participants should evaluate its effectiveness through client testimonials rather than its own claims.
Who Benefits from This Approach
De Later Communicatie: Mediatraining zoals het hoort is particularly well-suited for individuals and organisations that face regular media scrutiny or anticipate high-profile interviews. This includes corporate spokespersons, public affairs professionals, government officials, non-profit leaders, and executives in sectors like healthcare, finance, and technology. The agency's location in Amsterdam, Netherlands, makes it accessible to clients across the country, though its training is often delivered at client sites or through tailored programmes. The practical, no-nonsense style appeals to those who want to improve their media performance quickly without being overwhelmed by theory. Whether preparing for a crisis press conference, a routine interview, or a high-stakes public appearance, clients can expect to leave a session with De Later Communicatie: Mediatraining zoals het hoort feeling more confident and better equipped to handle the media's questions while staying true to their own message.
Key facts
- Team size: 1-10 employees
- Headquarters: 1K Panamalaan, Amsterdam, North Holland, Netherlands, 1019 AS
- Address: 1K Panamalaan , Amsterdam North Holland Netherlands 1019 AS
Keywords & focus
Topics and areas De Later Communicatie: Mediatraining zoals het hoort works with.
- mediastrategie
- quick scan
- mediatraining
- crisis communication
- woordvoerder
- media training
- public affairs
- persvoorlichter
- woordvoering
- media coaching
- temporary management of communication teams
- spokesperson
- public speaking
- public relations & communications services
Technologies
Mobile Friendly, Google Tag Manager, Varnish, Google Font API, reCAPTCHA, WordPress.org, Apache, Vimeo, Remote
Industries served by De Later Communicatie: Mediatraining zoals het hoort
De Later Communicatie: Mediatraining zoals het hoort works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Amsterdam
If you are looking for alternatives or more options in Amsterdam, here are other public relations agencies in the same city you can compare.
Frequently asked questions about De Later Communicatie: Mediatraining zoals het hoort
Common questions and answers about De Later Communicatie: Mediatraining zoals het hoort, their services, location, and how to work with them.
- Where is De Later Communicatie: Mediatraining zoals het hoort located?
- De Later Communicatie: Mediatraining zoals het hoort is headquartered in Amsterdam.
- What services does De Later Communicatie: Mediatraining zoals het hoort offer?
- De Later Communicatie: Mediatraining zoals het hoort offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does De Later Communicatie: Mediatraining zoals het hoort serve?
- De Later Communicatie: Mediatraining zoals het hoort serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is De Later Communicatie: Mediatraining zoals het hoort a verified PR agency?
- De Later Communicatie: Mediatraining zoals het hoort is listed on Online PR. Verification status is shown on their profile.
- How can I contact De Later Communicatie: Mediatraining zoals het hoort?
- You can visit their website at http://www.delatercommunicatie.nl
- How many reviews does De Later Communicatie: Mediatraining zoals het hoort have?
- De Later Communicatie: Mediatraining zoals het hoort has 0 client reviews with an average rating of 0.0 out of 5.
- When was De Later Communicatie: Mediatraining zoals het hoort founded?
- De Later Communicatie: Mediatraining zoals het hoort was founded in 2005.
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