De Nieuwsmakers

De Nieuwsmakers is a public relations and communications agency based in Amsterdam, Netherlands, founded in 2011. The firm serves a broad range of clients, from startups and SMEs to established enterprises and non-profit organizations, all of whom share a common goal: securing meaningful media attention. The agency’s approach is grounded in a journalistic perspective, offering clients a realistic, critical, and often challenging view of their stories before they reach the public.

How De Nieuwsmakers Helps Clients Stand Out

At the core of De Nieuwsmakers’ philosophy is the understanding that journalists are constantly seeking new, objective, and relevant stories. The agency’s team, composed of former journalists and communications specialists, acts as a bridge between clients and the media. They do not simply pitch stories; they test them. Clients receive candid feedback on whether their narrative is compelling, one-sided, or lacking substance. This process helps refine messages to be more newsworthy and impactful. De Nieuwsmakers also provides coaching and training to ensure clients are well-prepared to engage with journalists, handle interviews, and present their ideas with confidence.

Services Offered by De Nieuwsmakers

De Nieuwsmakers offers a focused set of services designed to improve clients’ media presence and communication skills. While the agency does not provide a full list of services, its keywords and Dutch-language description indicate a range of specialized offerings. Based on these clues, likely services include:

• Media training (mediatraining) – preparing clients for interviews and press interactions
• Interview training (interviewtraining) – coaching on how to deliver key messages effectively
• Communications advice (communicatieadvies) – strategic counsel on PR and messaging
• Ghostwriting – crafting articles, op-eds, or thought leadership pieces for clients
• Writing training (schrijftraining) – teaching clients to write press releases, blogs, and other content
• Magazine management (bladmanagement) – overseeing the production of client publications or newsletters
• Journalistic support – leveraging journalistic skills to create authentic, newsworthy stories

These services are delivered with a focus on quality over quantity, helping clients earn free publicity through strong, well-told stories rather than paid advertising.

Location and Local Expertise

De Nieuwsmakers operates from its headquarters at 21 Kleine-Gartmanplantsoen in Amsterdam, North Holland, Netherlands. Being based in the Dutch capital gives the agency close access to a vibrant media landscape, including national newspapers, broadcasters, and digital outlets. The team’s deep understanding of the local media environment is a key advantage for clients seeking coverage in the Netherlands. Whether a client is a Dutch startup or an international organization looking to break into the Dutch market, De Nieuwsmakers provides tailored guidance that reflects the nuances of the country’s journalism and public affairs.

Who De Nieuwsmakers Is a Good Fit For

De Nieuwsmakers is best suited for organizations and individuals who are serious about earning media coverage but recognize the need for honest, critical feedback. The agency is particularly valuable for those who may have a compelling story but lack the skills or confidence to present it effectively to journalists. Startups, non-profits, public figures, and corporate teams that want to cut through the noise with authentic, newsworthy content will benefit from the agency’s journalistic approach. Clients should be prepared to engage in a rigorous process of story development and training, as De Nieuwsmakers prioritizes substance over hype. For anyone in Amsterdam or elsewhere in the Netherlands looking to improve their media relations and communication strategies, this agency offers a grounded, no-nonsense pathway to greater visibility.